World’s Fastest Agency: 140 Character Concepts In 24 Hours
A team of creatives in New York have launched the World’s Fastest Agency, a new kind of agency which they think meets the demand for rapid turnaround advertising.
The World’s Fastest Agency produces marketing and communications concepts within in 24 hours of the client’s briefing. Find out here at ViralBlog how…
The agency helps time-pressured clients keep pace with the lightening fast 24/7 global media and social culture. They’ve stated on their website:
‘Clients can say goodbye to 100-page PowerPoint decks, meetings, weeks of fee negotiation, countless emails, more meetings, lunch, meetings, scope of work to-ing and fro-ing, meetings, more emails, Q&A sessions, tissue meetings, inaudible conference call, pitch, feedback, feedback on the feedback, re-briefing, re-pitching, another meeting, more feedback, focus groups, another meeting, more emails….’
Here’s how it works: within 3 simple steps, which includes a $999 Paypal payment, will deliver you a creative solution in 24 hours:
They seemed to already have a client within 24 hours from launch:
We have our first client and within 24 hours of launch!
— World’sFastestAgency (@FastestAgency) 20 maart 2013
Meanhwile, there are already some parodies. The @WorstFastAgency claims to give clients terrible ideas for only $1 in 12 hours. Two other services were launched: the @SecondFastest which delivers cool ideas for $5 within 25 hours, and the @2ndFastestAgenc, which will tweet an idea for $9.99.
WFA claims to be the world’s first 100% Twitter based ad agency and is a subsidiary FHC LLC, a creative marketing and communications consultancy ran by Floyd Hayes.
The agency concept is based on a real project Hayes experienced when he worked at the creative agency Cunning in London:
‘Brief: Gain media and buzz for our park-anywhere small car.
Idea: Attach replica cars to landmark city buildings.’
Could be this one?
My first impression is: what a smart way to earn some awareness for your personal profession. It may sound like a scam, as the $999 is non-refundable.
But what if that first client is actually a real client, which will results in a great case… then this might be a brilliant proposition.
What about you?
Do you believe this new agency is just a gimmick? Do you think just 24 hours can result in solid, winning ideas?
About the author
Laurens Bianchi is an online marketing professional from the Netherlands and has been blogging on ViralBlog since 2008. Currently Laurens is a Managing Partner and Commercial Director at ICON&CO and Social Media Consultant for the Royal Dutch Football Association.