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02/05/2013 by

10 Useful Stats To Understand The Purchasing Behaviour Of Men

If you want to target men, understanding the purchasing behaviour of the male audience is critical when it comes to marketing your products or services.


According to, there are a number of misconceptions regarding how and why different types of men shop, and what they’re shopping for. And I must say, after reading their latest Infographic with 10 useful statistics, to understand the purchase behaviour of men, I totally agree.

Men from age 25 to 40 years old are influenced by both search engines and social media when it comes to searching and researching products. So a smart mix of search and social (content) marketing is a wise strategy to apply. When it comes to mobile, 68% of male smartphone owners are likely to make purchases thanks to mobile ads. And finally, when they’re satisfied with the purchase, 44% tell friends about their positive experiences.

Take a look below at the different patterns in the purchasing behaviour of men.


My opinion?
These are interesting insights, the male audience is a difficult audience, but can be influenced if you can reach them in the right way. Ignore these insights? Say goodbye to your audience! Funny to see though that 43% of affluent men think of shopping as a relaxing, enjoyable activity, who would have thought?!

What about you?
Are these insights recognizable to you? And if you are male, are you part of that 43%?

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About the author
Laurens Bianchi is an independent online marketing professional from the Netherlands and has been blogging on ViralBlog since 2008. Currently Laurens is also the Social Media Consultant for the Royal Dutch Football Association.


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