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30/10/2011 by
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Asian Businesses Rapidly Adopting Social Media

We conclude Asia Week here on Viralblog with the news that Asian businesses are rapidly adopting social media. Burson-Marsteller conducted research among the top 120 Asian business, as ranked by Wall Street Journal’s Asia 200 Index.

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Over 80% of these companies are now using social media, compared to only 40% just  a year ago. Particularly, businesses in Malaysia, Thailand and the Philipenes rapidly adopted social media in their approach. Whilst adoption has increased, engagement levels are currently still low – says Bob Pickard, president and CEO of Burson-Marsteller Asia-Pacific: “there’s a long way to go when it comes to community engagement in cultures where ‘face’ remains more important than Facebook”.
A few of the key stats from the report:
– South Korean companies are the most ‘social’
– Micro blogs and social networks are prefered over corporate blogs and video sharing sites
– 77% of the companies use Twitter, compared to just 62% using Facebook (respectively a increase of 12% and 7% compared to a year earlier)
– Integration of social profiles onto corporate websites and use of social sharing button remain low. Again, South Korea leads in this area
– The Telecoms industry is most active within social media, with 93% and 80%  of the companies in this sector active on micro blogs and social networks, respectively