Cadbury Creme Egg: Emotional Social Case Study
Cadbury Creme Egg created an emotional but social hype in the UK this Easter, with stunning results and a great ROI. Get the case study here.
Cadbury are known for having crazy and daring social campaigns where the eggs are fearless.
Their 75 Facebook posts engaged 15.2 million people and earned them 203.200 new Facebook fans.
It made Cadbury the top performing FMCG brand in the UK.
Read along to get the insights.
Cadbury Creme Egg: It Started With A Fling
Having a fling with a creme egg? With some creativity and cool content people will join eggmania. Just watch the social case study on video here:
Pretty cool campaign with great content marketing and stunning ROI, right?
See more content at the Cadbury Creme Egg Facebook page.
The social media campaign was created by Elvis, supported by TV and outdoor media, created by Fallon.
My Opinion?
No guts, no glory. No fling, no story?!
Cadbury is showing FMCG brands how clever content marketing can earn attention and Facebook fans.
Want a high ROI on your media investments? Think POE media.
Two thumbs up for Cadbury.
What About You?
How do you rate Cadbury Creme Egg 2013? I would love to read your feedback in the comments.
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About the Author
Igor Beuker was CMO at 3 listed companies, chairman at the IAB, jury member at Webby, AMMA and Esprix awards, founder of 3 digital agencies (sold to WPP) and global chief social officer at Mindshare. Now he is freejack consultant and still a sought after keynote speaker