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25/02/2014 by
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Global Digital Statistics 2014: 183 Slides Of Actionable Insights

The global digital statistics 2014 offer CMOs and their strategic planners 183 sliding shares of actionable insights. Will they ignite big bang disruptions?

2014 01 10 16 39 43 Digital global statistics guide to social digital and mobile 2014.pdf Adobe Ac 770x545 500x353 Global Digital Statistics 2014: 183 Slides Of Actionable Insights

In this staggering deck created by our friends from We Are Social, you will find many interesting statistics.

A few of the highlights include:

– 2.5 Billion people are online worldwide
– 1.8 Billion people are on social networks
– 1.2 Billion people are active on blue monster Facebook
– 6.5 Billion mobile subscriptions on our planet
– 81% Is the internet penetration in North America

SlideShare: Global Digital Statistics 2014

Discover the “glocal” stats on both global and local levels: A breakdown per major market such as US, China, UK, Australia, Europe and more.

Who do I expect to create magic brand marketing from these insights? That might just be one of these clever 50 strategic planners. The guys to watch in 2014.

My Opinion

The launch and success of Vine is still fresh in my memory. Also the Twitter IPO was a milestone to many people in our industry.

When Facebook offered $3 billion to acquire Snapchat, most of us were very surprised. But everybody was shocked when Snapchat said “no thank you”.

Facebook might encounter a rough 2014. Because so many ‘screenagers’ are leaving the platform to avoid their ‘socializing’ parents. Keeping screenagers close could be the real reason why Facebook acquired WhatsApp for $19 billion.

In a recent story about Viber, I predicted the acquisition of WhatsApp already. My valuation was $1.2 billion however, not $19 billion Mister Zuckerberg!

Good old YouTube keeps growing along with the meta trend called social video. I predict that YouTube will finally become a cash cow for Google.

The Bitcoin, Litecoin and Dogecoin hype in 2013 was even more surprising to me and many of my peers.

I was a bit disappointed about the lack of stunning formats from the social tv and social games companies in 2013. But I trust that a few players will rock our socks off in 2014.

What About You?
Which of the stats in the SlieShare deck surprised you most? We all get smarter from peer discussions, so share your ideas.

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About the Author
Igor Beuker is an acclaimed trendwatcher & pro speaker, serial entrepreneur, marketing consultant and board member at several disruptive media, technology and entertainment firms. Book Igor as keynote speaker, follow Igor on Twitter or contact him via LinkedIn.

 

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