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07/12/2011 by

Understanding Viral Content Marketing

Viral marketing, many talk about it, more and more marketers and brands rely on the great potential of viral campaigns. And many forget about the fundamental assets.

Understanding Viral Content Marketing

Viral marketing is just a tool that has the ability to disseminate appealing messages in a short period of time and it’s about great, fresh and appealing content.

Very basically viral marketing is a successful link baiting – content specifically designed to gain attention and attracting natural links.

A strategy is a must here as well, a great content needs analysis and research of the topic, keywords, and of course a purpose and targeted audience.

Even if the content is so awesome, it won’t spread on it’s own when uploaded to a site or a video portal. It needs a first kick: identify people, blogs, organizations that might be interested to share it.

The influential ones, the better. BUT these are usually more picky about the content. Of course don’t forget about microblogs.

And connect to all of them, the more personal, relevant and targeted message, the higher are the chances it will be picked up, published and…yes, become a viral sensation with millions of views and social mentions, thousands of tweets, hundreds of post and links.

Understanding Viral Content Marketing Infographic

All the above is not a mantra, but may be helpful and the content created will eventually stand as the best one in a particular sector of the industry. Easy, isn’t it?



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Martin Michalik
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Comments (3)

  • Kevin Krejca 07/12/2011, 20:30

    @VB Brilliant. Love the [INFOGRAPHIC] phenomenon! My only caution would be to emphasize ‘a slight pinch more’ that by secret sauce, you’re referring to actual work! ­čśë

    so often my clients forget that viral still requires work, they simply see it as free marketing. Which this graphic will greatly help me debunk!

  • Alan 17/12/2011, 17:09

    At Magicbuz we work with this stuff all the time. Your summary is really good and informative, even for those of us in the business.