Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
 
ViralBlog Logo
Close this box

Sign-up to get the content you like


Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

 

By signing-up you agree upon our terms and conditions

 
07/12/2011 by
1178 views

Understanding Viral Content Marketing

Viral marketing, many talk about it, more and more marketers and brands rely on the great potential of viral campaigns. And many forget about the fundamental assets.

viral1 e1323271961729 Understanding Viral Content Marketing

Viral marketing is just a tool that has the ability to disseminate appealing messages in a short period of time and it’s about great, fresh and appealing content.

Very basically viral marketing is a successful link baiting – content specifically designed to gain attention and attracting natural links.

A strategy is a must here as well, a great content needs analysis and research of the topic, keywords, and of course a purpose and targeted audience.

Even if the content is so awesome, it won’t spread on it’s own when uploaded to a site or a video portal. It needs a first kick: identify people, blogs, organizations that might be interested to share it.

The influential ones, the better. BUT these are usually more picky about the content. Of course don’t forget about microblogs.

And connect to all of them, the more personal, relevant and targeted message, the higher are the chances it will be picked up, published and…yes, become a viral sensation with millions of views and social mentions, thousands of tweets, hundreds of post and links.

GoingViralVisualized 4edd2e805dafe e1323272437907 Understanding Viral Content Marketing

All the above is not a mantra, but may be helpful and the content created will eventually stand as the best one in a particular sector of the industry. Easy, isn’t it?

Sources: voltierdigital.com; slideshare.net

 

Follow Category?

Follow Author?

Martin Michalik
4 more

Follow Tags?

best viral contentFollowUnfollowcreating viral contentFollowUnfollowhow to create viralFollowUnfollowhow to create viral contentFollowUnfollowunderstanding viral contentFollowUnfollowviral contentFollowUnfollowviral marketingFollowUnfollowviral videosFollowUnfollow
 

Comments (3)

  • Kevin Krejca 07/12/2011, 20:30

    @VB Brilliant. Love the [INFOGRAPHIC] phenomenon! My only caution would be to emphasize ‘a slight pinch more’ that by secret sauce, you’re referring to actual work! ;-)

    so often my clients forget that viral still requires work, they simply see it as free marketing. Which this graphic will greatly help me debunk!

     
  • Alan 17/12/2011, 17:09

    At Magicbuz we work with this stuff all the time. Your summary is really good and informative, even for those of us in the business.

     
 
 
 
 
 
xt/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); */ ?>