Main Obstacles To Implementing Social Media

Written by Niels Bellaar on April 24th, 2010 | 4 comments

Although more and more brands embrace social media strategies as part of their marketing plans the majority of US marketing professionals say social media does not bring added value to their business (according research by R2integrated).

Although 50% of the respondents said they have a social media strategy in place, only 35% of them say they make money using it.

According to Matt Goddard, CEO of R2integrated, “Marketers clearly recognize the need for, and see the potential of, social media, but are still trying to develop models that increase real engagement which then leads to profitability – if that’s a goal for implementing a social strategy.”

A marketer’s biggest problem for creating a social strategy is not having enough data to measure ROI. And, as we previously wrote, measuring the effect of your on-line activities on (off-line) sales becomes increasingly important as you always want the prove the return is bigger than the investment.

Source: eMarketer.

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4 Comments

• Alexandre Brito says:

  April 26, 2010 at 08:09

  seems quite obviously you never will how much you can improve if you don’t know how much you are getting it now but i guess for some people it does not seem that obvious

  Reply
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