Marketers That See No Evil, Hear No Evil?
Remember the 1989 movie See No Evil, Hear No Evil with Prior and Wilder? That SNE, HNO feeling I get many times when it’s about virals. It hits me, when I’m in meetings where a brand and their traditional agency are talking about virals.
I sit at the table, listen and hear how the brand and it’s agency together discuss how to create a great viral: “yeah, and than we take our TV commercial and upload it YouTube. That, that will be a great viral success”, everybody at the table shouts: “yeah, great idea”.
I then really think: am I awake or dreaming? Did their agency just gave this advice? Do marketers really think their dull TV commercial in YouTube will be a viralicious hit? WAKE UP, PLEASE… See at eMarketer what marketers think are great viral mechanisms.
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[...] But the 360 approach Mr. Clift promotes might be this one: if you do not tap into social media to listen to consumers, or if you refuse to improve your brand with brand reputation monitoring within social media, you do not get feedback from consumers. I know a movie that could be applicable to this vision: marketers that see no evil, hear no evil… [...]