Viral Video Statistics: OK Go
Last week was the week of OK Go’s ‘This Too Shall Pass’ (TTSP) viral video. Today the video is live on YouTube for 11 days and in these 11 days the play button has been hit over 7 million times.
And because it’s always nice to have a closer look at some statistics, we thought we’d ask the guys at ViralTracker to show us some. So lets have a look at the graphs and figures, be amazed and wonder what the coming months will bring. Will this one too pass, or will it be around for some time?
Viral videos all show the same characteristics; a rapid increase of views, a couple of days with (roughly) the same amount of daily views, like a plateau, and a gentle decrease towards the long-tail effect which can continue to generate many daily clip views for months. And for now this is no different for the TTSP video.
# of video views
Although the video is only online since 1 March you can see the plateau and the decrease of views to (still very impressive) about 240,000 views today. Naturally every day less and less people will watch the video, but for the coming months TTSP will continue to be a much talked about video.
About the same trend as we see in the views we also see in the amount of comments people post on the video.
# of video comments
With viral videos we usually see that the amount of comments relates to between 0.05% and 0.1% of the total amount of views. In this particular case there are now just over 11,000 comments on the TTSP video. That relates to 0.15% of the views, which shows the content is more than average compelling.
The same goes for the ratings. Using the same calculation we experience the amount of ratings given to a viral video typically relates to between 0.15% and 0.30% of the views. With TTSP this number is around 0.56%. That’s over 41,000 people that on average rate the video with the maximum amount of stars.
# of video rates
With the video not even two weeks old these statistics are very promising for an impressive long-tail effect, and we’ll make sure to give you an extensive update in about two months. For now these figures must put a smile on the OK Go faces. We wonder what a video like this one does for their album sales. Thanks to ViralTracker for the data.
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OK go ‘This Too Shall Pass’ has over 7 million views in 11 days, amazing.
http://www.viralblog.com/research/viral-video-statistics-ok-go/
I think those kind of graphs are being all over the web. One aspect that i think it should be studied is the ‘science of the viral’. I mean with this, what are the probabilities that it’ll stay for one or two more days on top (still a lot of views per day), or when it’ll come down.
I believe if something like this will be done, the viral could be used in some way that will exactly help advertising campaigns in a given phase of it.
What i think right now is happening is that the viral is out there and when it starts to get a lot of hits it’s good. I wonder, would it be possible to model this to comply with the needs of the campaign/client?
Viral stats for the @SyynLabs and @OKGo video This Too Shall Pass.. http://bit.ly/9VLY3C
This is a very interesting post demonstrating the power of video.
A year ago I watched this kind of thing happen with Susan Boyle with her performance at Britain’s Got Talent.
Now her life is viral with Simon’s mentoring.(and hopefully she is healthy through it all)
The point is, video rocks.
Getting your brand, or band
or message out there in video for your niche audience works.
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