Diesel ‘Likes’ In Store QR-Codes

Written by Laurens Bianchi on June 7th, 2011 | 11 comments

Diesel has rolled out a QR-Code campaign, which lets you “Like” a product on Facebook directly at the point of sale in the store. At the moment it is trialing in Diesel stores in Madrid (Spain), but if successful may well be rolled out across Europe.

It’s a great way to activate your brand fans offline, using their Facebook walls to spread your products. But in my opinion, in the end there isn’t any clear added value for the Diesel brand fan.

Where Diesel could really extend the reach of this concept, would be if it were tied directly to an incentive to purchase the product. Imagine if you like a pair of jeans in the store, you get an instant discount on that item, or on future items. Think Groupon but via Facebook instead (isn’t that Facebook Deals?)

Last year’s study showed that people not only like a brand on Facebook for “social badging“, but that they also expect added value like coupons and discounts. Perhaps fashion brands find it hard to understand that it’s not always about “them” anymore?

Anyway, I still like the QR-code concept, but I hope to see that Diesel also reward their fans in the near future for being loyal to their brand. What is your opinion?

Check out the video below to see how it works:

Source: ICON&CO

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11 Comments

• Igor Beuker says:

  June 7, 2011 at 16:59

  Haha Lorenzo, do you still have “the” license plate?!

  Hahaha, you were on Renzo Rosso’s parking place in Molvena, so now I understand why you want to make it up to Diesel

  Cheers

  Reply
  • laurens Bianchi says:

    June 8, 2011 at 11:15

    Of course I still have it! It’s on my desk!

    That woulde be a great way to reward a Diesel fan: park your car on Renzo Ross’s personal parking place for a full week!!

    

    Reply
• aplus_mobi (Andreas Vollmer) says:

  June 9, 2011 at 08:52

  http://www.viralblog.com/social-commerce-2/diesel-likes-in-store-qr-codes/?utm_source=Facebookbiz+Heute&utm_campaig... http://fb.me/LxE4xrjg

  Reply
• WallDecaux, Vodafone, 5mal4.de. — mobilbranche.de says:

  June 9, 2011 at 12:58

  [...] Diesel verbindet Facebook-Marketing und Mobile Marketing: Die Jeansmarke erprobt in Madrid die Möglichkeit, dass Kunden direkt am Point of Sale mittels QR Code und Smartphone Diesel-Fans auf Facebook werden können. Ist der Versuch erfolgreich, soll die Kampagne in ganz Europa ausgerollt werden. viralblog.com [...]

  Reply
• Burghard says:

  June 10, 2011 at 13:20

  Laurens,

  I´d like to aks you for information on “Last year’s study” – there is no link.

  Regards,
  Burghard

  Reply
  • Laurens Bianchi says:

    June 14, 2011 at 15:33

    Please check again! Thanks for the reply!

    Reply
• Qr Code Generator says:

  October 3, 2011 at 19:11

  Qr Codes…

  [...]Diesel ‘Likes’ In Store QR-Codes -[...]…

  Reply
• All marknadsföring är digital och företag bör alltid tänka mobilt #sime2011 | Helen Alfvegren says:

  November 15, 2011 at 15:36

  [...] Tescobutiker sitter uppklistrade i t-banan så att du kan handla deras varor med QR-koder och Diesels butiker låter dig ta kort på dig själv och få likes på Facebook så att du vet om du ska köpa plagget [...]

  Reply
• Sammanfattning av #Sime11 : Therese Reuterswärd says:

  November 16, 2011 at 00:26

  [...] en idé som låter krukväxter signalera via Twitter när det är dags att vattnas. I Diesels butiker kan du ta kort på dig själv i provrummet och med omedelbar feedback från dina vänner på [...]

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• promotion says:

  November 26, 2011 at 10:31

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• luxuryblogonHERSHELF says:

  January 5, 2012 at 11:30

  luxuryblogonHERSHELF…

  [...]Diesel ‘Likes’ In Store QR-Codes -[...]…

  Reply