YouTique: The First Webshop In YouTube

Written by Laurens Bianchi on September 30th, 2010 | 11 comments

The French Connection, the UK based fashion retailer which has stores worldwide, has released the very first ‘webshop’ on YouTube. Well, it’s not the entire shop, but definitely one of the smartest online shopping windows we’ve ever seen.

The boutique is on their YouTube channel, where you can browse different videos using that new annotations that allows sending the user to an external content, in this case, the online shop. For every thing that you see in each video.

YouTique features a series of stylist videos, such as How to Look Cool on Casual Friday, or How to Sparkle at a Wedding. Stylist Louise Roe selects and talks through items and accessories from the retailer’s latest collection. Great idea, something you should expect more from brands like Adidas, Nike or Diesel.

Check out the video below, where Louise Roe explains how YouTique works:

Earlier this year the French Connection eraned a lot of attention with an other great concept, releasing the French Connection Chatroulette contest. This concept was also a scoop, as it was the very first branded involvement of this crazy internet phenom.

Check out YouTique here.

Source: SocialMediaConsultancy.nl

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11 Comments

• mancool (Andy Ng) says:

  September 30, 2010 at 15:43

  @Jaylardi it is a first for a big brand to do so > this is a collaboration > I rest my case > http://bit.ly/9cfLjA

  Reply
• Jay says:

  September 30, 2010 at 17:38

  some product videos on a youtube channel that link off to an online store?

  mind blowing

  Reply
  • Laurens Bianchi says:

    September 30, 2010 at 21:47

    Sometimes the best ideas are very simple, if you see how much buzz they create with it, they must be doing something good, son’t you agree?

    This concept could have been developed much sooner as YouTube allows linking outside of the platform for a while now (if you buy media), but nobody has come up with something similar yet… that’s what I found mind blowing…

    Reply
• Lesetipps zum Donnerstag: CDN, Masks und die Optimierung zum Milliardär vom webCONSUL says:

  September 30, 2010 at 19:58

  [...] habe ich gleich über mehrere Blogs den Hinweis auf den ersten Webshop auf YouTube gefunden, namentlich der YouTique. Auf jeden Fall [...]

  Reply
• Destination: French Connection UK – Youtique says:

  October 1, 2010 at 07:11

  [...] YouTique: The First Webshop In YouTube (viralblog.com) [...]

  Reply
• French Connection Youtique: Der erste Youtube-Mode-Shop | Shoppingblog von t-online.de says:

  October 1, 2010 at 17:51

  [...] Viralblog [...]

  Reply
• skilte says:

  October 8, 2010 at 09:56

  we actually just made something like this

  http://www.youtube.com/user/Skiltex?feature=mhum

  Reply
• gudipudi says:

  October 13, 2010 at 16:24

  just checked their website..Its excellent and specially the fitting room…

  Reply
• stylegourmand (Style Gourmand) says:

  January 4, 2011 at 17:23

  wish more apparel sites would set-up a “youtique” it really is a great way to see what clothes look like on http://tinyurl.com/39567y2

  Reply
• Luxury Must » Food for thought before the big jump : getting familiar with apps says:

  February 4, 2011 at 11:05

  [...] : Facebook deals, Foursquare, Diesel, Jimmy Choo, Gucci connects, Milounge Martini, Fabergé, Youtique, Elle Armani… [...]

  Reply
• Social Shopping in der „YouTique“ | ambuzzador says:

  August 9, 2011 at 14:37

  [...] Idee“, urteilt etwa das Viralblog, „etwas, das man eher von Marken wie Adidas, Nike oder Diesel erwarten würde.“ Das Adverblog [...]

  Reply