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07/06/2011 by
12595 views

Diesel ‘Likes’ In Store QR-Codes

Diesel has rolled out a QR-Code campaign, which lets you “Like” a product on Facebook directly at the point of sale in the store. At the moment it is trialing in Diesel stores in Madrid, but if successful may well be rolled out across Europe.


It’s a great way to activate your brand fans offline, using their Facebook walls to spread your products. But in my opinion, in the end there isn’t any clear added value for the Diesel brand fan.

Where Diesel could really extend the reach of this concept, would be if it were tied directly to an incentive to purchase the product. Imagine if you like a pair of jeans in the store, you get an instant discount on that item, or on future items. Think Groupon but via Facebook instead (isn’t that Facebook Deals?)

Last year’s study showed that people not only like a brand on Facebook for “social badging“, but that they also expect added value like coupons and discounts. Perhaps fashion brands find it hard to understand that it’s not always about “them” anymore?

Anyway, I still like the QR-code concept, but I hope to see that Diesel also reward their fans in the near future for being loyal to their brand. What is your opinion?

Check out the video below to see how it works:

Source: ICON&CO