Google Launches Google Shopping
Google is transforming the free Google Product Search listings in the U.S. into to a commercial model, meaning that only products will appear in search results that brands and retailers have paid to place there.
This seems like a big change for Google, as they had previously took a stand against what’s called ‘paid inclusion’. This new product discovery experience will be called Google Shopping.
Google believes that having a commercial relationship with merchants will encourage them to keep their product information fresh and up to date.
Product Listing Ads have richer product information, such as product image, price, and merchant name, without requiring additional keywords or ad text.
Whenever a user enters a search query relevant to an item in your Google Merchant Center account, Google will automatically show the most relevant products.
Check out the the video to see how it works:
“This move in part was done because we believe that when we have a commercial relationship with merchants we will be able to receive higher quality information in the form of what products they’re selling, what prices those products are listed for, what is actually in stock and other critical information,”
For now, Google Shopping will only be available in the US. Google uses some incentives towards merchants including a monthly credit for 10 percent of a merchant’s total product listings for those who create an ad by Aug. 15.
Existing Google Product Search merchants can receive $100 in AdWords credit toward new ads if a form is completed before the same August date.
I believe this could help both big and small merchants getting more out of their Google marketing, besides that this a great way to monetize the Google platform even more.
Consumers could also have a better shopping experience as they can get more out of their search engine.
To learn more or even get started, you can visit: www.google.com/ads/shopping
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Follow Category?Social Commerce
Follow Author?Laurens Bianchi
Follow Tags?#inflight2008 in 40 secondscpaCPL