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20/12/2011 by
6620 views

What Channels Influence The Social Consumer?

Nowadays practically everybody consults the web in any kind of way when it comes to purchase decisions. So for CMOs out there it’s vert important to understand that some aspects of digital marketing deserve more attention than others…

Consumers are checking different (online) sources for different product categories to seek information and reviews. They tend to go the company website for electronics, they rely on search for travel and they go to discussion forums to see what people think about different car models.

So great stuff to do some research on and publish the outcome in the interesting Infographic below. I believe the people of from M Booth and Beyond did a great job on this one. So enjoy The Science Of Sharing!

Source: ICON&co