4 Tricks To Charming Your Online Customer
In today’s world, it’s almost impossible to avoid online customers. This situation presents its own unique set of challenges, since you have to build a relationship with people without ever getting into contact with them.
In order to get customers from browsing to buying, you need to make a few important distinctions so you don’t blend into the crowd.
The first impression your customers have of you is how your website looks. I can’t tell you how irritating it is to land on a messy, confusing page.
When I see a page like that, I don’t even bother searching through it to try and find what I’m looking for. I have to imagine that you, and probably most other people, do the same thing.
There’s a basic setup to follow here. The heading grabs attention, followed by whatever information you’re presenting, and then a place for where you would go if you want to find out more.
At the very bottom you’ll list other pages on your site and preferably an area for contact information.
This doesn’t mean that you have the products that the customers want, although that’s certainly not something to be ignored. It means that you have to make yourself, and your content, easily available to your clients.
Well, how do you do that? It’s actually pretty easy. You just have to look at it from your customer’s perspective.
An email address for customer service — or yourself — should be super easy to find and on the same place for every page. The same goes for the search toolbar.
What? You don’t have a search toolbar? You’d better get one, because I’m not going to scroll through everything if I’m trying to find something specific.
3. Relevant Choices
Do you sell clothes? Then why on Earth would you include an advertisement for potato chips? Sure, they may be your favorites but if it doesn’t have anything to do with you, then don’t include it.
On the flip side, you do want to include anything and everything that could be related to your business.
For example, let’s say you work as an investor in green technology. Including anything about oil might seem counterproductive, but what if you were looking at how to pinpoint oil scams?
4. Ask for Feedback
Lastly, you need to have a place for people to leave genuine, unbiased feedback. Amazon is the master of this, so use them as a starting point. This accomplishes a few different things.
It allows you to know what is working and what isn’t, it allows you to get free comparisons with other, similar products and it gives you free, credible endorsements.
No matter what you’re selling or what service you’re providing, you can bet that someone else out there has a similar idea. If you’re website isn’t the best, easiest option for your customers, they can, and will, go somewhere else.
In all honesty, it doesn’t matter how messy your backroom is. As long as you have a clear, concise, and organized display, people will be more likely to come back.
Make a friend with a friendly site, make sure they have access to what they want or may need, and allow them to tell you what they thought.
It’s the simple things that make a big difference.
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