2012 Report: How CMOs Are Using Social Media?
Should you as a CMO focus on Google+, invest time in Pinterest or just ride the Facebook train? The answer may lie in the 2012 Social Media Marketing Industry Report that is up for grabs until 19 April.
For their new report our friends from Social Media Examiner questioned 3800 marketers and at some point got 2700 open ended responses. So yes, there’s a lot to be learned…
As Michael Stelzner, founder Social Media Examiner already pointed out: “Google+ has gained a lot of attention because it’s from Google. Marketers already know the marketing might of this giant and are taking its new social network seriously.”
The report will give you valuable insights which you won’t find elsewhere. Like the top 10 social media questions marketers want answered. How much time marketers invest with social media activities and the most used social media tools and services.
You might know that content is king. And that distribution is queen. But metrics is still the emperor.
If you don’t believe us, read the full report to find out that measurement is the number 1 question among marketers for the third year in a row.
The 42-page report is free for all to use and of course to share. Because that’s in social media’s nature: sharing is caring.
You can download the full 2012 Social Marketing Industry Report here.
My advice: Start with a MRI scan (social monitoring report as 0-measurement) on your brand and competitors – create a solid strategy that will fuel your brand and business objectives – before you start chasing all kind of channels like a race dog on steroids.
Set realistic KPI’s to measure ROI; Repeat the MRI scan (social monitoring the 1,2,3-measurements) and include your media spend in that period and that of your competitors to compare buzz, SoV, sentiment and more.
Do not forget to use Social NPS; What score did you have at the 0-measurement and how have you improved your Social NPS at each new report?
Did you put targets and incentives in the contract with your social marketing agency? Do you bonus them for organic growth, earned media value etc?
This 2012 CMO Guide to the Social Media Landscape will certainly help you to make better channel choices.
If you have defined clear brand and business objectives, wrapped in a clear strategy.
Please let us now if the above made any sense to you. Love to hear your feedback in the comments below.