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22/09/2013 by
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45 Amazing Social Media Facts & Figures (Infographic)

When you look at these 45 amazing social media facts and figures, social seems like the pain reliever we all needed so badly. The medicine that makes advertising welcome in our lives again?

google ad revenue now more than u s print publications combined chart c1a8be6ac9 500x281 45 Amazing Social Media Facts & Figures (Infographic)

Did you know that 60% of the Twitter users access the micro-blogging social network via their mobile phones?

What if I told you that there were more than 10 million Facebook apps?

Explore more dazzling social media facts in this story with infographic.

Infographic: 45 Amazing Social Media Facts & Figures

All marketers need to adapt to the social consumer. Since insights and trends are crucial to create smarter social strategies, this infographic by Digital Insights is for you:

social media 2013 500x1865 45 Amazing Social Media Facts & Figures (Infographic)

Some of the most fascinating facts?

1. 74% of marketers think Facebook is important for their lead generation strategy
2. 28% of Retweets on Twitter are due to inclusion of “please RT!”
3. 40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities
4. 42% update their profile information regularly on LinkedIn
5. Every second 8000 users like some or other photo on Instagram
6. 80% of total Pinterest’s pins are re-pins
7. 4.2 billion people use mobile device to access social media sites
8. Social generates double the marketing leads of trade show, telemarketing, daily mail, or PPC
9. More than 23% of marketers are investing in blogging and social media

You will find my feedback on the actionable insights in my opinion. Read why so many marketers get Facebook and mobile wrong today.

My Opinion

Great social marketing strategies are created when we adapt to actionable insights in the right context.

Due to lack of experience, old habits and DNA issues, most marketers and agencies tend to follow old behavior and use social media as broadcasting platforms. Wrong.

The word social implies that broadcasting, spamming or other ways of interruptive, distracting, selfish, one-way mind-jacking advertising does not work in the social media space.

Today you can still buy media, but in social media you can no longer buy attention. You have to earn it.

And many CMO’s have put themselves outside the community of human beings, totally misunderstanding the truth of who we are and why we belong.

So especially in social media, brands should not only advertise their products. They should add value to our conversations and add meaningfulness to our lives. If you don’t, stay out of social media.

In the context part, the 74% of the marketers that thinks about Facebook: Be aware that Facebook is the world’s largest lease company. If you think you own your fans, think again. Your fans are on lease!

The meaning of fans on lease? You don’t own them. The fans are not yours to keep. You will pay to acquire the fans and next you will have to pay to communicate to your fans. Time and time again. Have you ever checked Facebook EdgeRank?

Next, mobile is clearly the consumers’ next gateway to: Content, communities, friends, brands and shopping. See the numbers, they are staggering, stunning and massive.

However, many leading consumer brands still don’t have mobile apps for iOS and Android? Still many brands offer a horrifying experience on the mobile web? Optimize your site for the mobile week, and start next week.

When you tap into social media for lead generation? Think about fans on lease. Create your own media platform and build an opt-in database owned by you.

When you tap into social media for ecommerce? Think about closing the loop and crate a See, Like, Buy funnel.

What About You?
What facts surprised you most? What is your advice to consumer brands that want to play a role in our social space? Let us know in the comments below.

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About the Author
Igor Beuker is a serial entrepreneur, acclaimed trendwatcher & speaker, marketing consultant and advisory board member at several disruptive media, technology and entertainment firms. Book Igor as keynote speaker, follow Igor on Twitter or contact him via LinkedIn.

 

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Comments (4)

  • Abhishek Behl
    22/09/2013, 21:28

    Great insight & thanks for posting these facts and figures !!

     
  • Hi Abhishek

    Glad you liked it! Thanks for sharing. Hope to see you back.

    Cheers

     
  • Anonymous
    23/09/2013, 18:21

    Spot on insights, especially about “fans on lease.” If you are not using Facebook to funnel fans into your own platform you are missing the boat for sure. Excellent post !

     
  • Laurens Bianchi
    24/09/2013, 10:03

    When we started with social media marketing, these networks were great for branding and awareness, but not yet ready for performance marketing: leads and sales.

    Today it can be a great performance tool, if used properly. The facts in the infographic says it all:

    - Social generates double the marketing leads of trade show, telemarketing, daily mail, or PPC
    - Around 46% of web users turn to social media for making purchase

     
 
 
 
 
 
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