[ADV] Face Of The Games

Written by Igor Beuker on February 19th, 2010 | 3 comments

The Winter Olympics are always a huge event and the current ongoings in Vancouver are no different. Millions around the world watch how the athletes bomb down the slopes and hit the ice and that brings huge opportunities for marketers.

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The Royal Canadian Mint is inviting Canadians from coast to coast to coast to prove why they are the ultimate Vancouver 2010 fan.  From February 10, 2010 to March 21, 2010, people can visit FACE.MINT.CA to tell their tale by video or short story.

Up for grabs are two grand prizes of 100 personalized medallions produced by the Royal Canadian Mint featuring the face of the winner. The grand prize also includes a trip for two to Ottawa to accept the medallions.

The campaign website makes great use of social media platforms such as Facebook Connect, allowing people to use their Facebook profile to login – making it easy to access, but also easy to share any produced content.

The Mint is an Official Supporter of the Vancouver 2010 Olympic and Paralympic Winter Games and is looking to utilise social media to make the most of their sponshorship of this year’s Winter Olympics.

The Face of the Games campaign is a great tie in with a current event and to get people more engaged. Besides the campaign website there is also the Tweet for Gold Twitter campaign.

We think this is a very good campaign that combines a great worldwide event and social media to create an engaging experience. And let’s be honest, who wouldn’t want their face on a gold medal?

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3 Comments

• Alexandre Brito says:

  February 19, 2010 at 11:16

  The campaign website looks to be very good indeed!

  Also related with the Winter Olympics, i guess it’s good to notice the amazing campaign the Canadian Red Cross did running just for a day, in order to help Haiti. You can see it here: http://bit.ly/9KLb4J

  Reply
• Igor Beuker says:

  February 19, 2010 at 11:22

  @ Alexander

  We see you here often, that makes us happy
  I liked the website and visuals too!

  Canadian Red Cross is pretty clever.

  Cheers

  Reply
• Alexandre Brito says:

  February 21, 2010 at 15:49

  (Seth Godin – Tribes) You should always connect with the information/people that matters

  Reply