Advertising 2.0: Social Media Whitepaper
At the IAB 2006 FireBrands Event we saw this speaker line-up: Michael Moon, author of FireBrands and founder of Gistics, Chuck Porter, Creative Director at Miami hotshop Crispin Porter + Bogusky, Matthew Snyder at Nokia and Paul Beelen.

We have invited Paul Beelen to become a guest blogger at ViralBlog. Why? Just read his social media whitepaper Advertising2.0 and you will probably understand!
Have you sniped other great social media or viral whitepapers? Let us know and we will help out traditional marketers. Viral experts from the US or Asia, join us as co-blogger or guest blogger.
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I tuhgoht I’d have to read a book for a discovery like this!