Analyzing Your Social Media Strategy
For a couple of years social media has been on the radar of nearly every marketer. Some really understand how to make it work for them, others struggle and some are still clueless. Araceli Perez of e-interactive created an amazing infographic, showing us all the relevant steps one need to take for a solid social media strategy.
The infographic guides you to a strong social media strategy in five necessary and important steps. Even though it was shown first in April 2011, it inspired me to have a closer look at our current social media strategies.
The five steps that guide you to a social media strategy:
Step 1: Define measurable & actionable KPI’s
One of the biggest mistakes marketers can make is to see social media as a goal. Something they need to be part of. Social media is a channel through which you can communicate with your target audience. So choose the social media channel where your target audience is active (or will be active) and set yourself KPI’s. How many people should be part of our social network, how often should we engage, how many new product suggestions should I receive, etc.
Step 2: Configure your analytics
Measure your social network activities. What works for me and what doesn’t? Try to experiment, but make sure you measure the success and failure.
Step 3: Use social media monitoring tools
Social media monitoring tools can give you insights, that are essential for you to understand your target audience. The tools will help you identify all the positive and negative buzz around your brand, making your communication fair, efficient and effective. In other words, social media monitoring tools help you create the right content. Listening is one of the major assets of social media, but is easily overlooked.
Step 4: Understanding each social metric
When choosing your social media channels, make sure you understand all the assets and possibilities of these channels. Use these to spot growth, business opportunities and to set your KPI’s.
Step 5: Revise your strategy
When you understand and measure the social media channels and have been activily using them, take a look back and see where you stand compared to your KPI’s. Enjoy!