Brands Embrace Conversational Tracking?
Some consumer brands finally seem to understand some important trends: We should act more customer centric. We should embrace social media. We should shout less through interrupting ads. We should make our ads very relevant or much more entertaining. And last but not least, we should start listening to consumers.
Is this the reason why conversational tracking companies have a great future and raise money easily? We have been running BuzzLogic for over a year now. And we’ve been selling reports with our advice to many consumer brands around the globe rather easy. Other conversational tracking software from Visible Technologies we’ve tested is also great.
A new conversational tracking player Scout Labs, again based in the SF Bay Area, has entered the market. Rookies can start creating their own brand watch list with free tools like Technorati and Nielsen BuzzMetrics.
Whatever technology or software you use, listening to consumers and becoming more customer centric is a shift of mind! Share us your thoughts about customer centric brands or your case study improving a brand by using conversational tracking software. Read more about conversantional tracking at TechCrunch.
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Hi Igor,
If you saw our “We Believe” manifesto on the home page of our website (www.scoutlabs.com) you’ll see we couldn’t agree more. Customers are tuning traditional marketing out more and more — they are putting up more technical barriers (pop-up blockers, TiVo, etc.) and psychological barriers to interruption marketing. Sounds like you are helping your clients actually build relationships with clients on a mass scale, which is the future of marketing. We also believe there is amazing customer insight out there that can help you build better products and sell more, if you can mine it effectively — what people are loving, hating, wishing, wanting, and what trends are emerging. Scout Labs is doing some break-through things here, and we are so excited to be bringing this capability to marketers (and their agencts!) everywhere.
Great blog and great work.
Best,
Jenny and the Scout Labs team
Hi Jenny
Looking forward to get your presentation per mail (not to publish it by the way!). Business purposes only
Yes indeed, we’ve found conversational tracking is helpful to improve brands, their services and customer emotion towards brands. But tha’s just blogvorsing+
We’ve used conversational tracking for brand interaction and brand engagement programs: the tools offer great consumer insights for our strategy and creative director.
Based on these insights we have been able to identify, invite and recruit social infleuncials around brands (like sneaker freaks for Nike, a mother/daughter network around Colgate Palmolive, online brokers for Zecco and similar concepts).
The brands invite, facilitate, ask and listen. It’s indeed as you call it: relational marketing. We really think the future.
Many brands will learn to listen too. Some already do
Cheers
Igor