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18/02/2008 by
10655 views

Burger King: The Whopper Freakout Viral Movies

Again a great concept by the Miami creative hotshop Crispin Porter + Bogusky. In just a few years, the CP + B team have really revitalized the Burger King brand in a rebellious way. An eye-opener for many agencies and brand managers.

Burger King: The Whopper Freakout Viral Movies. See them on ViralBlog.com

Burger King is known as Home of the Whopper. In this concept a Burger King ‘Whopper Free Zone’ was created.

Customers are being told: we are very sorry, Burger King discontinued the Whopper. And you must really, really see the reactions of real customers, taped with hidden cameras:

YouTube Preview Image

Customers go crazy with reactions like: “this must be a joke, get serious” and “the Whopper no longer on the menu, I’m freaking out here!!”

Some customers get really very angry and some tell great stories about Burger King.

My Opinion

If your brand has great products, why not let your customers tell their peers how much they like them?! More entertaining and trustworthy than just ads, right?

Whopper, anything else is a freaking dissappointment. A simple but great idea. And strategy. Perfectly executed. Great branded entertainment.

And a true viral old skool classic!

What About You?
How inspiring is BK’s Whopper Freakout to you? We all get smarter from peer discussions, so share your opinion.

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About the Author
Igor Beuker is an acclaimed trendwatcher & pro speaker, serial entrepreneur, marketing consultant and board member at several disruptive media, technology and entertainment firms. Book Igor as keynote speaker, follow Igor on Twitter or contact him via LinkedIn.