Comments on: Can Gap Refresh Sagging Brand With Facebook?

By: « Gap: Sales Met Coupons En Sociale Media

« Gap: Sales Met Coupons En Sociale Media — Mon, 30 Aug 2010 13:26:02 +0000

[...] eerder kwam Gap in het nieuws toen het besloot om dure TV reclames in te ruilen voor sociale media, waarbij Facebook het vlaggenschip van de [...]

By: Read This Link » Can Gap Refresh Sagging Brand With Facebook?

Read This Link » Can Gap Refresh Sagging Brand With Facebook? — Sun, 10 Jan 2010 04:42:32 +0000

[...] Can Gap Refresh Sagging Brand With Facebook? [...]

By: Igor Beuker

Igor Beuker — Fri, 11 Sep 2009 09:09:01 +0000

Hi All,

Thanks for for reply and I enjoyed Coffee Marketing, you have a new fan!

I do agree that digital friends AKQA and Sid Lee are doing well in the social marketing space.

However, I must admit that I have seen even smarter social programs by i.e. Izea and SocialMedia8.

Maybe social marketing is such a specialty already, that social agencies can do a better job? If I compare social to search for just a second: most search specialists do even better in this area than digital agencies?

Cheers

Igor

By: Al Williams

Al Williams — Tue, 08 Sep 2009 14:28:07 +0000

Hi,

We do see a trend in former traditional advertising agencies starting to adopt the social space, although it is difficult for them to do so as they mostly operate in departments, which makes truly integrated campaigns difficult.

What is of most interest here is that no targets were set. To me this is crazy and ensures that AKQA will secure the next wave of activity. The skill for the agencies in the social space looking at this is to ensure they can build in objectives and targets after the campaign has finished. I detail more about this on the Coffee Marketing website; http://bit.ly/QnFRH (shortened for convenience)

An interesting take on this campaign- thanks!