Chalk Your Message With Nike
Supporting cyclers is a common sight at the Tour de France: people stand besides the track cheering and chalk messages on the road to encourage the cyclists. Now Nike takes it to next level with the Chalkbot.
Chalk your message on the tracks of the Tour
This year, supporters in the U.S. and France can text or tweet inspirational messages for bicyclists that will be displayed in yellow chalk by Chalkbot on the roads of the Tour de France.
The Chalkbot is part of Nike’s LIVESTRONG campaign for the 2009 Tour de France and was created by Nike, Deeplocal and StandardRobot. At Nike LIVESTRONG Nike invites people to own a piece of the road and send their 40 character message of hope and inspiration and join the fight against cancer.
The campaign shows that you don’t need to advertising in order to get people to talk about your brand, as Nike UK Marketing director Simon Pestridge says: “We don’t do advertising any more. (….) We need to become part of people’s lives and digital allows us to do that.”. With this campaign, Nike successfully integrates on and offline, commercial and charity purposes and getting people to interact with the brand.
Source: Blogging Me Blogging You
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Great idea from Nike. http://tinyurl.com/mukmns
Chalk Art. Sport. A robot. What we could do with one of these: http://tinyurl.com/mukmns
Really really smart from Nike.
really a good one, nice move~
Playing basketball is an enthusiastic sport.I like playing basketball,
All Americans beleive that Playing Basketball is the art, and me too. But I also and always consider equipment for playing basketball is very important,so collect baskeball shoes and clothes are what I am interested.Recently,I find a website http://www.onlinepretty.com for NBA star shoes are good, such as Allen Iverson,Kevin Garnett,Kobe Bryant,Lebron James and so on and so on. Here share with the basketball
enthusiastic player.
I love this idea!!!
Please let me know where and how to order a pair.
Nike have long history ,which is famous for it real quality and durable.make you feets comfortable,running shoes ,sale in airmaxzone onlin store.
The goal of Nike Considered Design is to create performance innovation products that minimize environmental impact by reducing wasteNike Dunk Mid Pro SB Men throughout the design and development process,Nike Dunk Low Pro SB Women use environmentally preferred materials, and eliminate toxics. Nike designers are now expected to make smart,Nike Dunk Low Pro SB Men sustainable design choices at the start of their creative process which has led to Nike’s most extensive Considered Design range of product to date.
Love this post and love the poster! It has an interesting little history – I love tidbits like this. Thanks!
nice