Coke Zero Facial Profiler Finds Your Look-alike
Have you ever met someone that looks just like you, just slightly different? Coke Zero aims to be just like regular cola, just slightly different; a nice hook for this Facebook Connect powered application called ‘Facial Profiler’.
In the simple Facebook app you allow Coke Zero access to your Facebook account and search for your photos. If you do not have enough pictures on your account you can either make one in the app with your webcam, or choose on to upload from your computer. Although very simple and maybe only entertaining the first time you use it, this is yet another clean piece of work by Crispin Porter + Bogusky.
The application was launched early October; the first users had the honors of filling the database. As of 3 December that database has enough pictures in it for the app to fully work and actually return your look-alike. If the app is a success? Up to now it has 149,756 monthly active users of which 589 reviewed the app and rated it 2.2 out of 5 stars. I think the idea and hook are well thought of, but all in all let an app crawl my pictures and return a look-alike might just seem to a bit, well, minimal.
Share your opinion and leave your comment below. Subscribe to our rss feed, connect to Twitter, get and spread our Viral Friday widget or sign up for our monthly e-mail newsletter.
Related Posts
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Coke Zero Facial Profiler Finds Your Look-alike. http://bit.ly/6Ju5oL
I waited a few weeks after the database went live (Dec 3) and have just had a go at finding my digital double!
This is a simple and really fun idea – it’s actually a bit addictive and definitely sticky. As the database grows and the matches become more accurate I think the app will get loads more hits and become one of a growing number of Facebook Connect success stories (Prototype and BK’s Whopper Sacrafice were two in ‘09).
I tried it a few times and am so far not too impressed with the actual functionality, ie, my matches. Obviously this will depend on the size and content in the database, which is still growing. That said, some of the pics in the queue before me were pretty good!
I’ve posted more in it here, if you’re so inclined
http://bit.ly/5Lcc4c
Cheers,
Jackie