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16/06/2009 by

Come Play: Australia FIFA World Cup Video

Australia’s World Cup bid is heating up. With this great film Come Play! football fans are invited to participate and help to bring the FIFA World Cup 2018 or 2022 to Australia.

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Again a branded online video that was seeded into football influencers and fans, might be the fire starter for a new movement?

I hope more marketers will understand that online video and branded content offers them great opportunities to engage a target audience cheap and fast. If there are any doubts or questions “how to”, don’t be shy and drop us an e-mail with your objectives or challenges, and we might be able to point you in the right direction…

Visit the Australia World Cup website to show your support. And don’t feel shy, let us know if you liked this video…

Source: Digital Buzz Blog


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Igor Beuker
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Comments (2)

  • Adri
    19/06/2009, 14:33

    really surprising to see this…

    It’s a mix between a FIFA Street Viral that was done a couple of months ago and an old Nike campaign (Joga Bonito).

    Why would a client buy into this ?

  • Hi Adrien,

    That’s a good question. I think that many clients are no viral specialists and rely on their agency to know what has been already out there and what not..

    In my opinion an agency would try to be unique and innovative in it’s creatives.

    On the other hand, some clients are really stuburn and overrule agencies’ ideas or remarks.

    Our creative agency for example has clients that want a “real compelling viral commercial”. If we present some real cool ideas they bring the viral down to an average dull TV commercial that will never spread virally … We warn them as specialists: this will not fly or spread. But then the clients says: who’s paying the bills and who’s the client here??!

    Next the same client is disappointed in the reach and engagement of that same viral commercial..

    Advertising will not always be easy 😉