Content Needs Quality Control

Written by Wicher Le Poole on September 5th, 2010 | no comments

Every minute 24 hours of video is uploaded to YouTube. Amazing numbers. Especially comparing it to the amount of content Hollywood and television has and will ever produce. But has anyone asked themselves the question what the quality of the uploaded content is?

This might be not the greatest example because this video has been watched over a million times in less than three weeks. But that’s probable because of the extreme bad quality.

This is just one of the millions of videos uploaded every second to YouTube. I’m not even talking about all the bullshit tweets, blogs, forum posts, pictures, comments and all the other UGC.

This annoys some people some people don’t care (cause they know what they are looking for) and some people see the fun of it and make a website about video’s with 0 views. Which is kind of ironic because the website will generate views .

But this is “ just” user generated content aimed at “entertaining” other consumers. Imagine owning a company and employees are posting material of similar quality linking to your company.

A resent study 72% of all companies has a social media strategy and have stated content is one of the most important ingredients in the strategy. And that raises critical questions:

• Who produces and places the content?

Do you hire an expert (freelance or a dedicated company) or do you have a FTE in house who manages your social media strategy and your content?

• Who monitors your channels?

Is there an (dedicated) employee, freelancer or external expert monitoring your social networks?

• Who interacts with your new found friends, criticasters, brand ambassadors or potential customers?

What are they allowed to say, how do they have to react and which content they can post?

To say the least, a social media handbook and guidelines might come in handy and I’m not just talking about companies. A handbook might prevent some people a lot of embarrassment.

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