Comments on: Domino’s: The Pizza Turnaround http://www.viralblog.com/social-media/dominos-the-pizza-turnaround/ VIRAL IDEAS & SOCIAL TRENDS Thu, 09 Feb 2012 23:52:55 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Social Media Toolbox http://www.viralblog.com/social-media/dominos-the-pizza-turnaround/comment-page-1/#comment-40026 Social Media Toolbox Sun, 09 Oct 2011 09:04:07 +0000 http://www.viralblog.com/?p=9843#comment-40026 <strong>Social Media Toolbox...</strong> [...]Domino’s: The Pizza Turnaround -[...]... Social Media Toolbox…

[...]Domino’s: The Pizza Turnaround -[...]…

]]> By: Daan Jansonius http://www.viralblog.com/social-media/dominos-the-pizza-turnaround/comment-page-1/#comment-13902 Daan Jansonius Thu, 14 Jan 2010 21:39:56 +0000 http://www.viralblog.com/?p=9843#comment-13902 It's not about the reach of the video but the actual creative execution - it's a lame, corporate video. And I'd argue that TV is far from the most trusted source of information for anyone, whether they are in the States or not. It’s not about the reach of the video but the actual creative execution – it’s a lame, corporate video.

And I’d argue that TV is far from the most trusted source of information for anyone, whether they are in the States or not.

]]> By: Tony Loftis http://www.viralblog.com/social-media/dominos-the-pizza-turnaround/comment-page-1/#comment-13897 Tony Loftis Thu, 14 Jan 2010 19:28:51 +0000 http://www.viralblog.com/?p=9843#comment-13897 Well, I think you missed what Domino's really did to fight back. While they issued the an apology on YouTube, the place most of the marketing muscle in the company's traditional marketing channel, television advertising. They launched a national ad campaign, highlighting a pizza competition among different regions in the country. Effectively, it showed that Domino's employees could be trusted to make spectacular pizzas. True, the YouTube video received two million hits, but many more people saw the video on national television. Those same people saw Domino's response, a very clever ploy of showing employees that care about the product, over national television, the way most Americans get their information. Well, I think you missed what Domino’s really did to fight back. While they issued the an apology on YouTube, the place most of the marketing muscle in the company’s traditional marketing channel, television advertising.

They launched a national ad campaign, highlighting a pizza competition among different regions in the country. Effectively, it showed that Domino’s employees could be trusted to make spectacular pizzas.

True, the YouTube video received two million hits, but many more people saw the video on national television. Those same people saw Domino’s response, a very clever ploy of showing employees that care about the product, over national television, the way most Americans get their information.

]]> By: Matthijs Roumen http://www.viralblog.com/social-media/dominos-the-pizza-turnaround/comment-page-1/#comment-13546 Matthijs Roumen Tue, 12 Jan 2010 10:42:13 +0000 http://www.viralblog.com/?p=9843#comment-13546 I agree with Daan. How could 200.000 people actually watch this? It has a shouting "Domino's is awesome!" line written all over it. Good thing they're listing to their focus groups and monitor online though. I agree with Daan. How could 200.000 people actually watch this? It has a shouting “Domino’s is awesome!” line written all over it.

Good thing they’re listing to their focus groups and monitor online though.

]]> By: Glenn Gajewski http://www.viralblog.com/social-media/dominos-the-pizza-turnaround/comment-page-1/#comment-13475 Glenn Gajewski Mon, 11 Jan 2010 23:52:25 +0000 http://www.viralblog.com/?p=9843#comment-13475 Yeah it was boring, but at least they did something about it and fought fire with fire. Hey their pizza might even be good now!! Yeah it was boring, but at least they did something about it and fought fire with fire. Hey their pizza might even be good now!!

]]> By: Igor http://www.viralblog.com/social-media/dominos-the-pizza-turnaround/comment-page-1/#comment-13473 Igor Mon, 11 Jan 2010 23:44:28 +0000 http://www.viralblog.com/?p=9843#comment-13473 Have you seen this one? Alpha Dog of the Week - Domino's Pizza?! A very painful video review.. Maybe it's not only about great ads, great products can be important too :-) http://www.colbertnation.com/the-colbert-report-videos/260771/january-06-2010/alpha-dog-of-the-week---domino-s-pizza This was sent to me by Yam from www.lacomunidad.co.uk , so thanks! Have you seen this one? Alpha Dog of the Week – Domino’s Pizza?! A very painful video review..

Maybe it’s not only about great ads, great products can be important too :-)

http://www.colbertnation.com/the-colbert-report-videos/260771/january-06-2010/alpha-dog-of-the-week—domino-s-pizza

This was sent to me by Yam from http://www.lacomunidad.co.uk , so thanks!

]]> By: Daan Jansonius http://www.viralblog.com/social-media/dominos-the-pizza-turnaround/comment-page-1/#comment-13445 Daan Jansonius Mon, 11 Jan 2010 18:05:58 +0000 http://www.viralblog.com/?p=9843#comment-13445 Whilst it is great they are listening to feedback and actually using it to improve their products, that video is up there with some of the worst corporate propaganda I have seen. I can't believe that over 200,000 have actually sat through that! Whilst it is great they are listening to feedback and actually using it to improve their products, that video is up there with some of the worst corporate propaganda I have seen.

I can’t believe that over 200,000 have actually sat through that!

]]>