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17/09/2013 by

Don’t Drink And Drive In Social Media (Infographic)

It might seem like a no brainer, but there are many reasons why you should not drink and drive in social media. See the examples and infographic in this story.

Don't Drink And Drive In Social Media (Infographic)

Alcohol might give many people the liquid courage they need to strike up bold conversations and even inspire their wit.

But if you mash-up boozing and social posting, you could seriously damage your reputation, hurt your brand or even lose your job.

You might want to read this, before you sober up the bad way.

Infographic: Don’t Drink and Drive in Social Media

This infographic from Addvocate explores the dangers of PUI: Posting Under Influence. It points out the fine line between the harmless fun of social drinking and public humiliation.

Don't Drink And Drive In Social Media (Infographic) -

In their scale, the threat level of the first three drinks is moderate – listing typos, selfies, and drinking statuses as the most likely outcome.

From the forth cocktail up, it’s code red alert – sending selfies to your ex, posting drunk updates on your company’s page or using your corporate profile to bash your ex.

Definitely not the way how to use social media. Similar risk is when you are playing online poker, when being tipsy as hell. It might cost you, big-time.

My Opinion

It’s not always clear which social media blunders are due to drinking and which are just good, old-fashioned moments of weakness.


But what is clear is that drinking and social media don’t always mix well, and that when it comes to social media restraint, some people just never learn.

Some examples? How about the 5 PR lessons from Lindsay Lohan? How about Charlie Sheen putting his cellphone number on Twitter.

How about sharing your drunken photos on Instagram or being caught drunk on YouTube? Remember the David Hassellhoff drunk video?

When we look at some blunders from CEOs and CMOs on i.e. Twitter, you’d doubt if it is about brains or booze, right? Some examples?

How about 40 major marketing mistakes you should avoid on Twitter? Or the social mistakes of 5 big marketers?

Have you seen the 13 epic fails by big brands? Or the recent AT&T 9/11 failure on Twitter?

A great example of a campaign against drinking one too many? Heineken KnowTheSigns.

You’d better sober up! Don’t drink and drive. Not even in social media.

What About You?
Have you ever had an embarrassing social media experience when alcohol was involved? Please, please, please let us know in the comments below.

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About the Author
Igor Beuker was CMO at 3 listed companies, chairman at the IAB, jury member at Webby, AMMA and Esprix awards, founder of 3 digital agencies (sold to WPP) and global Chief Social Officer at Mindshare. Now he is freejack consultant and still a sought after keynote speaker.

Source: Addvocate.


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Comments (3)

  • Laurens Bianchi
    17/09/2013, 18:07

    Haha love this one! Thanks for sharing!

  • Kirk APR
    20/09/2013, 05:08

    Seems as though we’ve had a “few” sports figures, movie personalities, and elected officials who could have used this excellent advice. Definitely something to consider seriously.