Ford’s Smart Social Media Marketing Approach
Today I spotted an interesting interview with Scott Monty, head of social media for Ford Motor Company about social networking on Fox News. Ford has really understood social marketing is not about putting a banner on Facebook’s homepage and all about the commitment to get the brand integrated in a viral ways that matter to users…
In the interview Ford proves it knows it needs to listen to users by interaction with them in social networks. In the interview we also see Mike Howard, COO of Kiwibox. I hope the interview gave marketers and agencies a better understanding of the power of social media marketing?
But brands please remember, your media agency will tell you to run an advertising campaign, so you can reach many people cheap. But please think again: is social media marketing all about launching your banners on a social site, or is social marketing all about conversations, together, listen, learn, interact, and engage?
We feel Scott Monty has explained it very well in his interview. If you are used to solve everything with advertising, see all about Obama’s extreme social marketing skills.
To give you a complete overview of the do’s and don’ts of social media marketing, we also added this Joseph Jaffe’s video about the social marketing mistakes of 5 big brands.
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Source: The Social Media Marketing Blog
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Ford’s Smart Social Media Marketing Approach – http://tinyurl.com/csfoug
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[...] Ford’s Smart Social Media Marketing Approach – [...]
FOX interview med Ford og Kiwbox om Twitter http://tinyurl.com/csfoug
Ford’s Smart Social Media Marketing Approach -: Scott Monty of Ford shows in an interview that Ford has really u.. http://tinyurl.com/csfoug
Thanks, interesting stuff. I am looking forward to seeing how well Ford’s Fiesta Movement social media “campaign” will work. Will people accept the messages as authentic or will it come off as too contrived? Some thoughts:
http://www.matttillotson.com/matts_blog/2009/04/ford-motor-company-is-not-spending-your-tax-dollars-on-a-new-social-media-campaign-fiesta-movementthe-ford-motor-company-is.html
Marketing: Ford’s Smart Social Media Marketing Approach -: Scott Monty of Ford shows in an interview t.. http://tinyurl.com/csfoug
Media updates… Ford’s Smart Social Media Marketing Approach -: Scott Monty of Ford shows in an.. http://tinyurl.com/csfoug
Ford’s Smart Social Media Marketing Approach – http://tinyurl.com/csfoug
Interview with Scott Monty of Ford http://tinyurl.com/csfoug
@ Matt
Read your item and agree!
Thanks for sharing.
Cheers
Igor
Here’s another one from Scott with Ford CEO Alan Mulally on Twitter!
http://www.scottmonty.com/2009/04/have-you-got-boss-or-leader.html
Ford and Social media – http://tinyurl.com/csfoug
[...] Ford’s Smart Social Media Marketing Approach – But brands please remember, your media agency will tell you to run an advertising campaign, so you can reach many people cheap. But please think again: is social media marketing all about launching your banners on a social site, or is social marketing all about conversations, together, listen, learn, interact, and engage? (tags: Ford social media) [...]
Une interview du “head of social media” au sein de Ford Motor Company. Une grosse entreprise qui a tout compris : http://is.gd/tqLC
RT @XPRIME_IDUne interview du “head of social media” au sein de Ford. Une grosse entreprise qui a tout compris : http://is.gd/tqLC
Thanks for sharing. That is a perfect case study.
It’s all about interaction with your audience – Ford’s smart social media approach on Fox News: http://tinyurl.com/csfoug
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