Ford’s Social Media Strategy – OMMA Keynote

Written by Matthijs Roumen on September 23rd, 2009 | 6 comments

It’s true. ViralBlog loves Ford approach in social media. This isn’t the first post dedicated to Ford’s social strategy and sure won’t be the last if they continue on their path like they do now. Recently, Scott Monty (head of social media for Ford Motor Company) gave a talk on social media marketing at OMMA Global New York.

Read on to view the slides and our comments on this inspirational slidedeck.

There are some good insights in these slides, the following quote comply with earlier personal conclusions in social media research.

In its earliest days, there was a face associated with Ford. In recent years, not so much. We realized that with social media, we had an opportunity to begin to humanize the company.

The quote below is also a good way to summarize the effort a company should put in social media.

Fifty percent of social media is just showing up. It’s the other half that’s hard.

The catch? Know how to fill up the gap of the other 50%. How? Know how to handle social media, know your target audience, adjust your tone of voice and think in dialogues instead of 30 seconds of RTV touchpoints.

Share your opinion and leave your comment below. Subscribe to our rss feed, connect to Twitter, get and spread our Viral Friday widget or sign up for our monthly e-mail newsletter.

6 Comments

• Scott Monty says:

  September 23, 2009 at 16:48

  Actually, I said 90% of social media is just showing up. It’s the other half that’s hard.

  If the numbers don’t add up, it’s because I was channeling Yogi Berra.

  Reply
• Matthijs Roumen says:

  September 23, 2009 at 22:51

  Thnx for the comment Scott! Wasn’t familiar with Berra’s quotes so took it for a mistake

  Love the presentation! Great inspiration

  Reply
• Laurens says:

  September 24, 2009 at 10:57

  Great insights, it shows perfectly that a presence of a brand in social is not a social media strategy.
  Something many brands can learn from..

  Reply
• michaelnotte (Michael Notté) says:

  September 30, 2009 at 16:12

  Ford Social Media Strategy case study (+ slideshare presentation). Wow! They know how to do it http://tinyurl.com/mkh4gg #ford #social

  Reply
• Small Site News » Blog Archive » How To Create A Social Media Hot Spot With Your Blog says:

  February 2, 2010 at 14:36

  [...] media. It’s all the rage. Pepsi is pinning its Super Bowl hopes on it. Ford’s social media strategy, led by Scott Monty, helped regain trust (and profits) after the Detroit Big Three Meltdown last [...]

  Reply
• Social Media Part 4 – An invite to a beach bonfire! « Cstudyinc's Blog says:

  March 1, 2010 at 11:23

  [...] Ford embarked on a journey to build social media as a new communication channel it set a compelling [...]

  Reply