Comments on: Ford’s Social Media Strategy – OMMA Keynote

By: Social Media Part 4 – An invite to a beach bonfire! « Cstudyinc's Blog

Mon, 01 Mar 2010 10:23:12 +0000

[...] Ford embarked on a journey to build social media as a new communication channel it set a compelling [...]

By: Small Site News » Blog Archive » How To Create A Social Media Hot Spot With Your Blog

Tue, 02 Feb 2010 13:36:56 +0000

[...] media. It’s all the rage. Pepsi is pinning its Super Bowl hopes on it. Ford’s social media strategy, led by Scott Monty, helped regain trust (and profits) after the Detroit Big Three Meltdown last [...]

By: michaelnotte (Michael Notté)

michaelnotte (Michael Notté) — Wed, 30 Sep 2009 15:12:17 +0000

Ford Social Media Strategy case study (+ slideshare presentation). Wow! They know how to do it http://tinyurl.com/mkh4gg #ford #social

By: Laurens

Laurens — Thu, 24 Sep 2009 09:57:30 +0000

Great insights, it shows perfectly that a presence of a brand in social is not a social media strategy.
Something many brands can learn from..

By: Matthijs Roumen

Matthijs Roumen — Wed, 23 Sep 2009 21:51:52 +0000

Thnx for the comment Scott! Wasn’t familiar with Berra’s quotes so took it for a mistake

Love the presentation! Great inspiration

By: Scott Monty

Scott Monty — Wed, 23 Sep 2009 15:48:01 +0000

Actually, I said 90% of social media is just showing up. It’s the other half that’s hard.

If the numbers don’t add up, it’s because I was channeling Yogi Berra.