Comments on: Ford’s Social Media Strategy – OMMA Keynote

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By: Jerry Bishop

Jerry Bishop — Thu, 18 Aug 2011 14:38:52 +0000

Interesting. I find it very surprising that Ford has taken such a narrow approach to their strategy. It may be viewed as effective within the FB & Twitter world but what about the rest of the social world? A major part of any social media strategy and looking beyond the most popular tools is looking at the benefits of using outlets with a global presence. I encourage organizations to include Ushi, Orkut, Hi5 or Bebo as well as the other country specific or niche social networking sites in their strategies if they have global priorities.

By: 7 Days to Turn Your Blog Into a Social Media Hub – Day 1: Defining Your Hub | 7DaysToSocialMedia

Wed, 16 Mar 2011 07:38:08 +0000

[...] media. It’s all the rage. Pepsi is pinning its Super Bowl hopes on it. Ford’s social media strategy, led by Scott Monty, helped regain trust (and profits) after the Detroit Big Three Meltdown last [...]

By: Give Me 13 Minutes and I’ll Give You The First Key To Social Media Optimization Success

Wed, 28 Apr 2010 22:35:21 +0000

[...] might be different than if your goal is just to increase brand awareness. As an example, take Ford Fiesta’s WOM campaign for the new car. They gave 100 cars out to movers and shakers that didn’t even like [...]

By: Social Media Part 4 – An invite to a beach bonfire! « Cstudyinc's Blog

Mon, 01 Mar 2010 10:23:12 +0000

[...] Ford embarked on a journey to build social media as a new communication channel it set a compelling [...]

By: Small Site News » Blog Archive » How To Create A Social Media Hot Spot With Your Blog

Tue, 02 Feb 2010 13:36:56 +0000