Gekko: Social Travel Match Engine ‘G Spot’ Viral

Written by Igor Beuker on February 21st, 2009 | 5 comments

London based social travel match engine Gekko shows its G Spot. Gekko will match you with hotels and restaurants based on like minded people. She found her G Spot. Find yours…

See the campaign site Find Your G Spots. Here you can personalize the G Spot video and send it to a friend. Or get your beta invitation at Gekko.com.

The seeding of the Gekko video across 10 markets will be done by social marketing agency SocialMedia8. And viral tracking technology ViralTracker will proof the reach of the video, its response, its costs per contact and the return on investment of this campaign. ViralTracker will also determine what are the “hot spots” for Gekko within the social space.

Gekko is still in beta. But the founders of the company have been successful in other social concepts before. Let me be authentic and tell you how we know about Gekko so soon. I’m part of the founding group. You wanna know why?

Why did I participate in the Gekko team? Because I think that restaurants and hotels based recommended by like minded peers will enable me to have a better trips and nights out. Why?

I have experienced that review and rating sites can be handy sometimes. But also that these sites have spoiled some of my trips and nights. An example?

I booked a hotel in NYC over a year ago. In the online buying process I first looked up a well known review site. The review site said: this is a great hotel- really trendy and it has a very cool club in the basement. So I decided to book that hotel.

But unfortunately I did not like this hotel at all! It was an old fashioned and smelly hotel. Not trendy at all. And the very cool club in the basement was nothing more than an ordinary pub?!

To find a better hotel I called a friend back in Amsterdam. We have about the same taste in music, clubbing, dining and more. He said: switch to “W” at Times Square, not cheap but I’m sure you will love it. And I did love the “W”.

My friend also dropped me an e-mail with some really cool restaurants and clubs in NYC. Suddenly I liked my trip much better.

It made me think: in the world of never ending friending and so many friends in social networks If you could connect to like minded peers, you would be able to find the best places in the world…

So I already was a fan of last.fm- the smart social music engine that lets you find great new music based on the taste of like minded peers.

So could Gekko eventually become the next last.fm for travelers? I thought it was worth giving it a try. That’s why I joined the team. I like learning by doing…

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5 Comments

• E-line says:

  February 23, 2009 at 22:53

  Nice concept!

  Reply
• Igor Beuker says:

  February 24, 2009 at 01:11

  @ E-line

  Thanks. Let’s wait and see if it catches fire …

  Cheers

  Reply
• G spot « Point of View says:

  February 24, 2009 at 15:09

  [...] via Nessun Commento finora Lascia un commento RSS feed dei commenti a questo articolo. TrackBack URI Lascia un commento Fare clic per cancellare la replica. Interruzioni di linea e paragrafo automatici, indirizzo e-mail mai mostrato, HTML permesso: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> [...]

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• match sites says:

  June 1, 2009 at 02:57

  ahh the G spot lol all over again !

  Reply
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