Harrods Activates Fans Through Pinterest
Have you ever fancied designing your own window at Harrods? Well, here is your chance! Harrods London is inviting you to create a mood board on Pinterest, which will be the inspiration for a ‘Queen’s Diamond Jubilee Street Party’ window.
Consumers who “pin” inspirations for the window around the theme “Queen’s Diamond Jubilee Street Party” have a chance to have a Harrods window inspired by their mood board. The winner will be brought to London for the special unveiling.
Your board must be titled ‘Harrods Street Party Window’ and once complete, you must tweet us a link to your board (@HarrodsofLondon) including the hashtag #HarrodsWindows
If you need some ‘Pinspiration’ for your board, here’s what Harrods created to give you some ideas:
Harrods uses their (social) networks to drive awareness and act as entry point for the contest, which drives fan growth and brand awareness at the same time. Remarkable is that entries for this contest are only valid from British residents. Why remarkable? Pinterest in the UK has a bigger male audience than females…(males 56% vs 44% females).
Submissions must be in by April 19, so if you’re British, be quick and give it a try!
Looking forward forward to your comments. Smart usage of Pinterest? Or would you approach it differently?
Source: Harrods facebook page