How To Better Measure Social Efforts?
You hear it again and again – how can you prove that your social media campaign and efforts are worth the time and money spent? Do CMOs believe in all those likes, tweets, shares and pins?
Here comes the Digital Index that analyzed 1.7 billion visits to media, retail, and travel sites to understand social media’s impact on website traffic. And the results?
The results show that the last-click attribution models typically used by marketers underestimate social media’s value. First click attribution showed social media’s value to be nearly twice as high what is a significant difference that could change how marketers invest and perceive different social media channels.
Click on the infographic below for a full view of the Adobe Digital Index to out more details about the analysis.
How do you perceive the findings and are they useful for your business?