Infographic: Rise Of Social Media In The BRIC Markets
While the US and EMEA seem to dominate the world of social media, we’d like to show you the rise of social media in the B.R.I.C markets: Brazil, Russia, India and China.
Especially CMOs at global brands and multinationals should remain alert of the social opportunities, by unleashing their business potential in some of the most promising untapped markets in the world.
See the BRIC social media findings in the following infographic:
Brazilians publish the most number of posts onto Facebook, out of all Facebook markets. The second largest country on Twitter is Brazil, with 33 million users.
82% of the 70 million internet users in Russia have an account on at least one social network. Russians spend twice as long on social networks than an average global user, with 9.8 hours per month.
Have you seen our recent story about the strong position of VKontakte in vs. Facebook in Russia?
The number of internet users in India is 137 million, which is bigger than the total population of Japan, 127 million people. With a very low internet penetration of 11%, India’s internet population is the third largest in the world, after China and the USA.
China is the most socially-engaged market in the world, followed by Russia, Brazil and India. QQ/QZone, with 700+ million monthly active users is the largest social gaming platform in China. Nearly half of China’s population is on QZone.
Global brands tend to focus on the richer and mature markets, in their social media strategies. However, in EMEA we have PIGS: the poor economies of Portugal, Italy, Greece, and Spain.
But due to the incredible size of the so called emerging BRIC markets, their fast growing internet penetration, the rise of mobile internet and broadband, and the staggering stickiness of social networks here, I expect many CMOs and entrepreneurs to embrace the BRIC markets in 2013 and beyond.
If you really think about the volume of QZone is in China, just imagine how much competitive advantage Unilever would have if it would be able to increase its market penetration of cleaning products by a few % in the BRIC markets? Wow.
The same opportunities are there for other global brands like P&G, Coca-Cola, Heineken and many other brands that are looking for advanced growth, revenues and profits.
What About You?
What social media trends do you expect for the BRIC markets in 2013? What brands do you see as future winners in the BRIC markets? We’d love to read your opinion in the comments below.