Is Your Brand Ready For Digital Natives?
At Thursday the 14th of May I attented the CSN Conference in Amsterdam as a judge member of the CSN awards. At this conference, Urs Gasser gave a great talk about digital natives, the upcoming generation that was born with digital media. In this post I’d like to share the insights I gained from his talk.
Urs Gasser dedicated his entire talk to the upcoming generation, in his talk referred to as digital natives. I’d like to highlight some of his findings in this blogpost.
But what are the properties of this generation? According to Urs Gasser, there are some characterizations from this generation:
- Always online
- Multiple identities
- Sharing lots of personal information online
- Part of a culture where sharing is the standard
- Natural online content creators
- Highly co-operative online
- Natural multitaskers
The slides from Urs Gasser:
Mind the new generation
Make sure your brand keeps this generation in mind. A thing I already told the ViralBlog audience in the post on Five Essential Social Media Tips For Non-Profits. These kids are growing up with digital media. In the future, they wouldn’t know how to search for info except when it comes to Googling or searching it on Wikipedia. These kids have spend 20.000 hours online. The same amount a professional piano player has practiced playing the piano before becoming a professional.
Learn how to use their platforms
If your brand starts now with social media, it isn’t to late. Even Pope Benedict XVI is learning the power of social media in order to engage with the new generation. Brands should start with their social communication strategy as soon as possible, in order to keep up with the youth of today which might become their target group of tomorrow.
Follow Category?Social Media |
Follow Author?Matthijs Roumen |
Follow Tags?csn conferencedigital nativesgeneration einsteinnew generation |
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