Kodak’s Social Media Tips

Written by Marc Metekohy on September 24th, 2009 | 4 comments

Following the post on Ford’s Social Media Stategy (great to see @scottmonty replying) today a post on Kodak. Jeff Hayzlett (CMO and VP at Eastman Kodak Company) has shared a great document Kodak Social Media Tips.

The document gives you an introduction to social spaces and social media. It provides tips from the industry and Kodak’s Chief Blogger Jenny Cisney.  Interesting to see is the chapter Kodak Tactics.

A graphic which shows how they activate the organization around social media. Kodak is quite active in social spaces. It maintains their own Facebook page and even 3 blogs and shares it’s social media policy.

You can download the full document here.

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4 Comments

• ChadEljisr (Chad Eljisr) says:

  September 24, 2009 at 23:17

  Kodak’s Social Media Tips http://bit.ly/yYmV1 Beside content, check the design. It’s time internet marketers make some design effort…

  Reply
• Social Media Policies Creating “One Voice” « The Social Media-lite says:

  July 22, 2010 at 00:24

  [...] I think Kodak is a really good example of a company with an effective and well defined social media policy. [...]

  Reply
• Selling social media starts with an elevator pitch | Social media agency London | FreshNetworks blog says:

  May 26, 2011 at 17:29

  [...] Kodak’s Social Media Tips (viralblog.com) [...]

  Reply
• Social Media Toolbox says:

  October 9, 2011 at 20:01

  Social Media Toolbox…

  [...]Kodak’s Social Media Tips -[...]…

  Reply