Learn All About Social Media: In Plain English?!
Social Media as Ice Cream? Perhaps this post is slightly on the fun side, but the metaphors hold true. Its a simple story that illustrates the forces shaping social media. Why is social media like ice cream? Check out Scoopville…
And learn more about Blogs, RSS, Podcasting, Twitter and Social Bookmarking, all in Plain English. An excellent guide for brand marketers!
More than 150.000 people have seen the video: Social Media in Plain English that Common Craft founder Lee Lefever constructed. And if we take a deeper dive into the WHY? See the 17 reasons why social media is as ice cream. Or see the other videos, all in Plain English!
1. it has tonnes of variety
2. the best is usually not mass produced
3. freshness counts
4. it’s neat to mix flavours
5. it’s best when shared with others
6. flavour preference is very tribal
7. it comes in different formats – cup=video, cone=audio, cake=blog
8. it sparks passion, emotion and positive thoughts – we enjoy it
9. depending on the environment, it has a long or short half life
10. it’s more than just bits and bytes/bites
11. the winning brands usually have a good story
12. the worst tended to forms tend to get burned/freezer burned
13. tastes better with authentic ingredients
14. you gain incredible loyalty when users feel in control (i.e. Coldstone Creamery)
15. some people don’t like it, some people gorge on it
16. it’s practiced and consumed differently by country
17. it’s a good way to waste time and gain weight
If your interested in blogs, the blogosphere, social media and more, watch some of these videos!
Blogs in Plain English
RSS in Plain English
Podcasting in Plain English
Social Bookmarking in Plain English
Social Networking in Plain English
Twitter in Plain English
Wikis in Plain English
For marketers that still do not get social media marketing and new consumer behavior, we will look you up in a museum soon!
Source: Buzz Canuck
More Plain English Videos: The Common Craft Show
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