Leverage Social Media To Show Your Expertise
I read somewhere that the social media experts are as real as unicorns. Have my doubts about this quote but it might be that clients don’t always get the right answers such as proper, detailed numbers and guarantees of the proposed campaign.
And honestly, I don’t blame them as social media marketing is relatively new field and only few can claim that they know for 100% what they’re doing. Moreover brands and companies can’t satisfy everyone and the decision making process is a Pandora’s box…
On the contrary, a true social media expert should (more like must) know which platform is the best for a certain brand and what are the suitable options. How should a social media expert leverage the knowledge to gain trust of the prospect client?
Each industry and business is different, thus choice of the proper social media channel and platform is crucial and should be planned carefully. As the companies already know who’s the proper target audience and what they do, it should be easier to make the right decision.
And even though these channels and statistics change, all social media experts should know at least these very basic facts about the most commonly used ones.
Guys at Zintro put together the infographic with Facebook, Twitter, LinekdIn and Google+ statistics with insights on gender split, number of users and some of their behavior.
And as a bonus, what’s each network’s “secret weapon” that should a true social media expert recommend.
From your social media expertise do you agree with these claims? Which networks would you recommend, for example the new rising star – Pinterest?
Source: blog.zintro.com
Follow Category?Social Media |
Follow Author?Martin Michalik |
9 more
Follow Tags?infographicmarketingmediaSocial Media |
Tip I always give: don’t chase channels like a racedog on steroids.. first create a strategy that fits the brand and its BoBo (Brand + Buss objectives)..
Next think about long term, content, crm and than pick the channels that will fuel that specific BoBo…
This guide might help for the channel strategy..
http://www.viralblog.com/social-media/the-2012-cmo-guide-social-landscape-is-out/
I think this infographic can give some basic insight into how each platform is used, but overall, deciding which platform is best for each company will always depend on the company, the purpose and the strategy.
I would never say to every client, “Pinterest is the best, let’s start with that!” Because they could have absolutely no interest in Pinterest, nor could they even utilize it to reach their target market.
It just depends. So I agree with you when you say that a social media expert should at least know the platforms so that they can help their clients figure out which is best for them and how to utilize them effectively with a strategy.
Hi Morgan and thanks for your comment. Yes, there’s nothing like a general advice what to do in terms of social and everything depends on the brand and business objectives, including the most suitable social media channel(s).