Leverage Social Media To Show Your Expertise
I read somewhere that the social media experts are as real as unicorns. Have my doubts about this quote but it might be that clients don’t always get the right answers such as proper, detailed numbers and guarantees of the proposed campaign.
And honestly, I don’t blame them as social media marketing is relatively new field and only few can claim that they know for 100% what they’re doing. Moreover brands and companies can’t satisfy everyone and the decision making process is a Pandora’s box…
On the contrary, a true social media expert should (more like must) know which platform is the best for a certain brand and what are the suitable options. How should a social media expert leverage the knowledge to gain trust of the prospect client?
Each industry and business is different, thus choice of the proper social media channel and platform is crucial and should be planned carefully. As the companies already know who’s the proper target audience and what they do, it should be easier to make the right decision.
And even though these channels and statistics change, all social media experts should know at least these very basic facts about the most commonly used ones.
Guys at Zintro put together the infographic with Facebook, Twitter, LinekdIn and Google+ statistics with insights on gender split, number of users and some of their behavior.
And as a bonus, what’s each network’s “secret weapon” that should a true social media expert recommend.
From your social media expertise do you agree with these claims? Which networks would you recommend, for example the new rising star – Pinterest?
Follow Category?Social Media
Follow Author?Martin Michalik
Follow Tags?infographicmarketingmediaSocial Media