Look At Jeep’s Smart Social Media Strategy!
Do I believe that brands still need a traditional PR and Media agency? Yes Sir! But I am even more convinced that in this digital era, brands also need a Social Media Agency; with brand engagement architects, strategic social media planners, viral, social media optimization specialists and seeders. Why do I feel this is so crucial to brands?
Because we all now understand it’s important that your website is ranked very well in Google. Most brands have embraced SEO + SEA. And the brands that did not yet, will probably be in a musuem near you soon?!
But do brand marketers really understand that it’s also very important to engage their target groups in blogs, forums, communities, social networks, photo and video portals? Do they understand that SMO (social media optimization) and SMA (social media advertising) are the next needed step to take after SEO and SEA?
I looked closer at Jeep last few months. And I am impressed by Jeep’s community marketing and social media skills. Jeep has really coined many social media opportunities in full! Check the Jeep Community or read more at MarketingProfs.
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[...] Igor Beuker of ViralBlog shows us Jeep’s new campaign and states his belief that companies need a traditional PR and media agency as well as a social media agency. He thinks that brand marketers are not able to understand the importance of SEO, SEM, SMO and SMA as well as those who are specialists. [...]
Nice thoughts.
Carrol spncr
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