Make The Difference With Nike Football
All over the world football season has started again. A lot of football players, both professionals and amateurs, are training and playing the biggest sport in the world. Nike has launched a campaign “Make The Difference” to make clear Nike enables football fanatics to make that Difference.
Nike releases a series of videos featuring Wayne Rooney, Franck Ribéry and just now, Arsenal player Andrei Arshavin.
“Pain is temporary. Defeat is permanent.”
“Last time I checked, ‘nice’ never won a football match. Did it?”
“You could stop at enough or be the one who can never be stopped. Only feared.”
In the videos, Rooney and Ribéry show what it takes to become the best. The impressive videos are created by Wieden + Kennedy London and illustrate in an abstract way how to Make The Difference and become better than the rest. Nice is nice, but ‘nice never won football match. Did it?’
With the ‘Make The Difference’ campaign Nike is challenging everybody to be the best at their own game. At Nike Football’s Facebook group you can join the Training Program and become a better athlete. You can do the tests, get the stats and improve your game.
One of our agencies, SocialMedia8 is seeding this campaign. But we are curious to hear your opinion on the latest Nike campaign.
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Love the campaign! Strong videos!
the spots were actually created by Wieden+Kennedy Amsterdam.