McDonald’s Social Media Marketing Strategy
There is virtually noone in the industrialized world who has not been to McDonald’s at least once in his or her lifetime. The global market leader on fast food has recently shared its view on Social Media Marketing Strategy and what it means for McDonald’s and how they want to become market leader in this area as well.
Heather Oldani, U.S. Communications Director at McDonald’s, has shared McDonald’s Social Media Marketing Strategy and is a must-read for CMO’s.
Important to McDonald’s are the following key learnings:
- Ask yourself…”How can we actively engage” vs “Should we engage?”
- Walk before running…Develop the right strategy for your brand vs leaping into tactical activation
- Collaborate…Social media has potential for a number of different departments within a company
- Be flexible/nimble…Some new trend that has the potential to impact your brand is always around the corner
- Be open to feedback…Everyone has an opinion about your brand, products, services so be open and willing to listen
It is interesting to see the different means used in collaboration with each other, from Twitter to Facebook to their own HUB.
Congratulations to Heather in achieving this great social strategy.
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Nice find. Great insight!
McDonald’s Social Media Marketing Strategy –
http://www.viralblog.com/social-media/mcdonalds-social-media-marketing-strategy/
McDonald’s Social Media Marketing Strategy / http://tinyurl.com/y87tfvy (Via: http://www.netadreport.com/blog/2009/11/blog-post_25.html )
Great so see that some brands do invest in creating a SMM strategy and not just run behind all the tools, technologies and new opportunities!
Cheers
McDonald’s Social Media Marketing Strategy http://www.viralblog.com/social-media/mcdonalds-social-media-marketing-strategy/
Mickey D’s built their reputation on standardized and efficient delivery of a dependable and reliably consistent product. SMM functions much the same way as it is an efficient conduit of information that allows delivery of a consistent message to a wide variety of people! Seems like a natural ‘fit!’
http://tinyurl.com/y87tfvy
McDonalds Social Media Marketing Strategy -
Sad to see that the Slide is removed :/
Would be great with a new resource to it!
best,
Magnus Lundin
[...] http://www.viralblog.com/social-media/mcdonalds-social-media-marketing-strategy/ [...]
THis has been removed, does anyone have a copy availalbe? would love to see it!!!!!
Hay! Thank you for wonderful social media marketing strategies, guide and information. I agree that using the power of it properly can make any business successful. Because it has good potential which needs to be figure out for our use.
Very interesting article. I loved the presentation. I am always interested in seeing what McDonalds is up to with the business plans. They somehow remain ahead of the competition 5 times over. They are a truly amazing company! Thanks for sharing.
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