Microsoft Attacks Google: Live Search Cashback
How to disrupt Google? At the Microsoft’s Bill Gates shook up the powerful search industry by introducing Microsoft’s new Live Search Cashback product that shifts search advertising from cost-per-click (CPC) to cost-per-action (CPA) and promises to give a lot of the revenues back to users.
At the Advertising Leadershop Forum Advance08 in Seattle, Bill Gates yesterday (May21st 2008) introduced Microsoft’s attack at Google. I feel this will have impact on the search market and at Google’s stock price.
The key takeaway from the Live Search strategy: Google’s search dominance is growing, and Microsoft was defeated painfully at it’s own core busines: software and technology. Is this Microsoft approach both desperate and brilliant? See the full analysis at TechCrunch or see Bill Gates’ keynote at Advance08.
From all search and social marketing peers at ViralBlog, I just would like to know below: do you feel Microsoft’s move is desperate or brilliant? Tell our community!
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I think it is a good try, but I think Google is at the moment a better and more clear company, which uses better usability for the products.
Hi Bas
Based on numbers, most will agree with you! So do I.
But, Microsoft is a powerhouse with much more money than Google. And very, very dedicated to beat Google. Will this help Microsoft on the long run?
And whom will grab the social search space in a few years?
Cheers
Igor
@ Igor, I don’t think Microsoft wil beat Google because they don’t make the right decisions. In this fast moving society you can’t afford to make products which are unclear or with bad usabilty.
Google search and the other services are better than live search cashback. So Microsoft tryed, but the execution is bad. And that is something that you can’t afford.
The social search can be grabbed by Google or another party like Facebook. My favourite social search tool at the moment is Delicious.
@Bas
Agree on fast moving society and unclear usability. Also about execution.
I do feel Microsoft in a 5 year period will do everything it can to strike back. Don’t know if they will make it. But they will have to try with all they got. Gates is dedicated to do so. And he should be.
But I do know the market value of Google is $ 130,084,655,000 ($ 130 Billion). Microsofts market value is $ 264,969,720,600 ($ 264 Billion).
So I expect Microsoft to have some extra power to strike back. But agree this is no guarantee at all.
Del.icio.us is my favorite too
Cheers
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althea
buzz marketing
@ Althea
Thanks for sharing. Happy to hear that.