Thanks. You are probably right: it might take 5 years or more. And maybe we never get to 90%….

But I fear for the brands that don’t start listening soon.

Last night I saw this URL in a TV commercial of Ziggo: wwww.ziggo.nl/panel Seems they are looking for a panel of 20.000 users

Cheers

Igor

Thanks. You could be right. It might take 5 years or more. And it might not be 90%.

But I feel sorry for brands that don’t start listening soon: might be too late for some eventually.

Consumers are becoming reluctant to pretty promises that are not being delivered.

Consumers are pretty interactive, maybe brands should be too..

I saw this url: http://www.ziggo.nl/panel in a TV commercial last nite.. Maybe Ziggo has discovered listening?

Cheers

Thanks. You could be right, maybe the 2 years is just wishful thinking. It could be 5 also. Maybe even 10 and maybe 90% will never be made…

But I feel sorry for the brands that discover the power of listening too late..

By the way, I just saw this URL in a Ziggo TV ad: http://www.ziggo.nl/panel

Seem they’ve seen campaigns and promises are not enough.

Cheers

Igor

I think that’ll take at least 5 years, and I’m being optimistic here. At first we need all brands to start doing online advertising seriously. And untill that figure doesn’t mark 90% or more, most brands won’t listen the way they should do.

Yes I think brands forget that most consumers are interactive and that brands should be too…

Just let us know what you need, we do conversational tracking programs for many large brands.

Cheers

On a side note, your timing with this could not have been better – this research will fit nicely into my own research for my dissertation!