New Online Campaign: Martini Moments
The new online campaign by Martini takes the Italian drink back to its roots. They’ve let go of pretty boy George Clooney and returned to a bit of flair and slightly naughty.
Martini released this 2.51-minute video, which evolves around ‘Martini Moments’. According to brand, Martini Moments are all about feeling good and everything falling into place. The video has this nice summer vibe to it due to the scenes and the music.
The campaign was created by Watson & Lewis:
‘The objective was to remind the audience of Martini and all the brand represents: Italian beauty, enjoying the moment and accessibility of a stylish drink.’
The Martini Moments campaign was developed for the Dutch market and focuses solely on online. So, no television commercial: but YouTube, Facebook and Hyves. These are the pillars of the campaign and fans can easily connect to either one of the social networks through YouTube. Once a member Martini updates them with the latest news and insight offers, such as the chance of attending the official campaign launch party. Hopefully Martini will not stop providing their fans with info and insight at the end of this campaign, but will consider it the start of a long-term relationship.
And in case you were wondering, the song is ‘A night like this’ by Dutch singer Caro Emerald.
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很牛啊,希望有更多好文章,让我们学习
Martini was smart having the Cloonster go to bat for them here. He’s the quintessential pretty boy.
Toffe Martini online campagne. Prima zomerse sfeerbeelden
Ben benieuwd hoe ze het verder online gaan invullen http://bit.ly/2zOC0i
This is an excellent way to build emotion around a brand. I think this would work particularly well in the luxury sector, where we normally only see a 30 second TV ad – a very small window into the world of prestige.
Consumers want more exclusive and behind the scenes access to brands, and videos such as ‘Martini Moments’ are a great way to get a brand image across.
I’ve posted more about the video here:http://bit.ly/1UlmBS
Cheers!
Jackie
Great song! check to dowload the song!