New Twitter Analytics On The Way

With social media marketing increasingly taking a slice of the marketing budget pie it will become more and more important to justify each dollar, Euro or Pound spend. Especially as it seems that all social media activity seems to be held under the microscope.

So the announcement that Twitter have started inviting a select group of people to test their new analytics tool will sound like music to every social media specialists’ ears.

The above screenshot provides a sneak preview as to what the Twitter analytics dashboard might look like. Mashable claims the product will become available to all users by the end of the year.

The screenshot highlights various aspects such as the number of mentions, retweets and unfollows on a daily trend graph. Whilst interesting, this does not seem to provide much more other tools out there don’t already offer. But having control of the firehose of messages and all Twitter related will surely provide Williams and co with a great advantage, especially when they will combine the data with their Promoted Tweets and other monetisation products.

A spokesperson for Twitter said: “There’s a strong corporate demand for better monitoring and analytics tools, and we want to help developers take advantage of this significant opportunity. For example, yesterday we partnered with Gnip, which will sub-license access to public tweets and give developers an efficient way to access the Twitter stream for analytics purposes.”

If you’re interested in analytics and data visualisation I’d recommened you check out the video demo from our sponsors ViralTracker.