Comments on: New Year’s Social Media Resolutions

By: Keeping up ur resolutions 2010: A Look Forward, Some Predictions for 2010 @ Futurelab « Fredzimny's Blog

Sat, 20 Feb 2010 07:24:03 +0000

[...] New Year’s Social Media Resolutions (viralblog.com) [...]

By: Some new years social media resolutions. : Web Jungle

Some new years social media resolutions. : Web Jungle — Wed, 13 Jan 2010 20:40:52 +0000

[...] Happy new year (almost “belated”, since I haven’t posted anything in two weeks…). First post should hence be about new year resolutions. But not mine, which do in fact include the obvious (more sports, loose weight, etc.), but some listed by the viralblog: [...]

By: Laurens

Laurens — Sat, 09 Jan 2010 14:38:40 +0000

Hi Nicole.

I agree with you, many brands think that they always should pay for attention first, but forget that they already have their own website, optin email database, Facebook pages (whether it’s their own or user generated) etc.

By: Nicole Niemann

Nicole Niemann — Fri, 08 Jan 2010 17:19:47 +0000

Focus on Owned and Earned Media instead of Bought Media. Look at all the tools you have at hand and use them in a smart way. If you do it right, it might save you some marketing budget for 2010

By: Marc Metekohy

Marc Metekohy — Fri, 08 Jan 2010 10:28:36 +0000

I completely agree with point 4. Create a Social Media Strategy. Having a (brand) presence within social spaces is one thing, but think about goals and targets.

What is it you want to achieve and think about it.

Do it once and do it well.

I have covered multiple items on companies who have created a social media strategy (Coca-Cola being the last). Companies do need to think about it and act on it.

Don’t wait for it to be too late.

By: Laurens

Laurens — Fri, 08 Jan 2010 08:14:04 +0000

Hi Daan,

I totally agree with you. Being on facebook or Youtube is not an objective, these are just means to reach your audience.

By: Daan Jansonius

Daan Jansonius — Thu, 07 Jan 2010 18:49:08 +0000

Stop chasing the shiny new tools!

It’s great you want your brand to be on Twitter, but if you’re fans and the people you are looking to reach are not on there – what’s the point?!

Objectives and strategy come before technology and tools.

By: Laurens

Laurens — Thu, 07 Jan 2010 15:24:45 +0000

Hi Peter,

Thanks for your comment, I totally agree with you as well!

By: Peter

Peter — Thu, 07 Jan 2010 09:34:10 +0000

Great resolutions!

I totally agree with you that it all starts with listening to your audience!

Here’s mine resolution:

Keep on listening to your audience. You cannot jut listen for a month, but you should benchmark conversations the whole year.