Obama: Collective Creativity Video Challenge

Written by Igor Beuker on November 29th, 2009 | no comments

After nearly 1,000 submissions, 20 amazing finalists, and more than 3 million views, Organizing for America supporters and a panel of experts have picked the winner of the OFA Health Reform Video Challenge. Barack Obama keeps doing social marketing in a way that 99% of all CMO’s still not seem to understand…

If you want to learn how Obama’s team asked for help to put the final ad on the air, I suggest you visit this part of his site.


A few weeks ago I was guest speaker on TV show France 24 Live. The debate was about 1 year Obama. I tried to explain to the other debaters that Obama’s campaign was not a success due to his Facebook or Twitter page.

igor beuker at france 24 live about obama

Obama showed a very special and open DNA. A DNA that will be needed to connect the White House to the people and vice versa. Since the US will need a whole different DNA to create the needed changes the coming decade. And that will only succeed in a collaborative movement, since Obama will not be able to do it alone.

Why not? Because Obama accepted the US 1 year ago, as a very, very sick country. The US economy is worse than the 2000 dotcom bubble and will burst soon. That might make the Dollar drop even more and we should not be surprised if the Dollar will be compared to the Peso within a few years.

How about the health care situation in the US for the last decades? Close to 45 or 50 Million people in the US have no health care insurance? Does this make the US a world leading super power or much closer to a third world country, that will soon be in need for EU support?

I do feel that Obama’s DNA and strive for collective wisdom and energy, could save the US. But only if all people in the US do realize the urge of this approach. This collective and winning TV spot I Deserve Health Care might be that refreshing start?

I look forward to learn from your opinion.

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