Comments on: Pepsi Skips Superbowl For Social Marketing http://www.viralblog.com/social-media/pepsi-skips-superbowl-for-social-marketing/ VIRAL IDEAS & SOCIAL TRENDS Thu, 09 Feb 2012 23:52:55 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Superbowl Out Internet In | Local Marketing Tucson http://www.viralblog.com/social-media/pepsi-skips-superbowl-for-social-marketing/comment-page-1/#comment-20572 Superbowl Out Internet In | Local Marketing Tucson Sat, 20 Mar 2010 01:18:54 +0000 http://www.viralblog.com/?p=9547#comment-20572 [...] Pepsi Skips Superbowl For Social Marketing (viralblog.com) [...] [...] Pepsi Skips Superbowl For Social Marketing (viralblog.com) [...]

]]> By: clyde http://www.viralblog.com/social-media/pepsi-skips-superbowl-for-social-marketing/comment-page-1/#comment-14816 clyde Sun, 31 Jan 2010 02:53:21 +0000 http://www.viralblog.com/?p=9547#comment-14816 What if Pepsi were to have installed a temporary Wifi Network at the Stadium itself. A private stadium wide network, where access was free but via a Pepsi branded landing page or gateway page. The connection to the outside internet would also be there, but could be regulated to reach only popular Social Networking sites such as Twitter, MySpace etc..Read on: http://realvision.ae/blog/2010/01/4-ways-pepsi-could-have-used-social-media-advertising-at-the-superbowl/ What if Pepsi were to have installed a temporary Wifi Network at the Stadium itself. A private stadium wide network, where access was free but via a Pepsi branded landing page or gateway page. The connection to the outside internet would also be there, but could be regulated to reach only popular Social Networking sites such as Twitter, MySpace etc..Read on: http://realvision.ae/blog/2010/01/4-ways-pepsi-could-have-used-social-media-advertising-at-the-superbowl/

]]> By: Pepsi Blows Off the Super Bowl for a $20 Million Social Campaign « Horsepower Marketing http://www.viralblog.com/social-media/pepsi-skips-superbowl-for-social-marketing/comment-page-1/#comment-13441 Pepsi Blows Off the Super Bowl for a $20 Million Social Campaign « Horsepower Marketing Mon, 11 Jan 2010 17:19:11 +0000 http://www.viralblog.com/?p=9547#comment-13441 [...] about their social media campaign?! Click here to check out the campaign website. (via Mashable / Viralblog) Possibly related posts: (automatically generated)Dell sells $6.5 million via TwitterTwitter is #1 [...] [...] about their social media campaign?! Click here to check out the campaign website. (via Mashable / Viralblog) Possibly related posts: (automatically generated)Dell sells $6.5 million via TwitterTwitter is #1 [...]

]]> By: Pepsi Sidelines Super Bowl Ads, Opts for Social Media Push | pamorama http://www.viralblog.com/social-media/pepsi-skips-superbowl-for-social-marketing/comment-page-1/#comment-12838 Pepsi Sidelines Super Bowl Ads, Opts for Social Media Push | pamorama Tue, 05 Jan 2010 17:43:46 +0000 http://www.viralblog.com/?p=9547#comment-12838 [...] Pepsi Skips Superbowl For Social Marketing (viralblog.com) [...] [...] Pepsi Skips Superbowl For Social Marketing (viralblog.com) [...]

]]> By: Will 2010 Be the Watershed Year for Media and Advertisers? http://www.viralblog.com/social-media/pepsi-skips-superbowl-for-social-marketing/comment-page-1/#comment-12762 Will 2010 Be the Watershed Year for Media and Advertisers? Mon, 04 Jan 2010 15:22:26 +0000 http://www.viralblog.com/?p=9547#comment-12762 [...] universe was all a-Twitter about Pepsi shifting their money from mass to conversation-based media (Pepsi spends $20 million on social media!) but we need to not overstate this – from where SMG sits (working with some of the biggest [...] [...] universe was all a-Twitter about Pepsi shifting their money from mass to conversation-based media (Pepsi spends $20 million on social media!) but we need to not overstate this – from where SMG sits (working with some of the biggest [...]

]]> By: Social: The Pepsi Refresh Project | Digital Buzz Blog http://www.viralblog.com/social-media/pepsi-skips-superbowl-for-social-marketing/comment-page-1/#comment-12758 Social: The Pepsi Refresh Project | Digital Buzz Blog Mon, 04 Jan 2010 14:04:19 +0000 http://www.viralblog.com/?p=9547#comment-12758 [...] about their social media campaign?! Click here to check out the campaign website. (via Mashable / Viralblog) Share This Digital Buzz Post:Top Related posts On Digital Buzz:Dear Mr President Website By [...] [...] about their social media campaign?! Click here to check out the campaign website. (via Mashable / Viralblog) Share This Digital Buzz Post:Top Related posts On Digital Buzz:Dear Mr President Website By [...]

]]> By: Igor Beuker http://www.viralblog.com/social-media/pepsi-skips-superbowl-for-social-marketing/comment-page-1/#comment-12479 Igor Beuker Mon, 28 Dec 2009 12:46:25 +0000 http://www.viralblog.com/?p=9547#comment-12479 It is indeed a huge step for Pepsi. However, I think some people in the board were fed up with the big social defeat, and demanded a turn around? If you look at engagement levels of both Pepsi and Coca Cola, Pepsi shows 274.000 engaged fans on Facebook- Coca Cola shows over 4 Million Facebook Fans!!! The gap was so significant and clear, that Pepsi really needed to change it's course dramatically. If Pepsi is suddenly able to move away from traditional marketing and able to go full throttle towards a model which is more content-driven, engaged and focused on consumer dialogue... patience is a virtue my friends! I'm not so sure if Pepsi will be able to close the gap with Coca Cola. I have seen too many brands sit and wait, and once they started they did not close in on their competitor(s) significantly. I applaud Pepsi's attempt though... Cheers Igor It is indeed a huge step for Pepsi. However, I think some people in the board were fed up with the big social defeat, and demanded a turn around?

If you look at engagement levels of both Pepsi and Coca Cola, Pepsi shows 274.000 engaged fans on Facebook- Coca Cola shows over 4 Million Facebook Fans!!!

The gap was so significant and clear, that Pepsi really needed to change it’s course dramatically.

If Pepsi is suddenly able to move away from traditional marketing and able to go full throttle towards a model which is more content-driven, engaged and focused on consumer dialogue… patience is a virtue my friends!

I’m not so sure if Pepsi will be able to close the gap with Coca Cola. I have seen too many brands sit and wait, and once they started they did not close in on their competitor(s) significantly.

I applaud Pepsi’s attempt though…

Cheers

Igor

]]> By: Eelke http://www.viralblog.com/social-media/pepsi-skips-superbowl-for-social-marketing/comment-page-1/#comment-12404 Eelke Sun, 27 Dec 2009 10:32:47 +0000 http://www.viralblog.com/?p=9547#comment-12404 Hi Rick, I agree, there have been brands who were in very deep and managed to turn it around. In my opinion those brands might even be better at social because they have taken up using it in a real way, because they had to. I think Pepsi still has to learn a lot about social, and I am not sure if their destiny lies in funding community projects. To me, a project a brand takes up has to feel right and be in accordance with the brand. Pepsi used to do a lot with music, why not stay on that road and make a social turn in a Sellaband kind of way for example? To me Pepsi funding community projects feels just as unadequate as McDonald's sponsoring the Olympics and other sports acitivities :) Hi Rick,

I agree, there have been brands who were in very deep and managed to turn it around. In my opinion those brands might even be better at social because they have taken up using it in a real way, because they had to.
I think Pepsi still has to learn a lot about social, and I am not sure if their destiny lies in funding community projects. To me, a project a brand takes up has to feel right and be in accordance with the brand. Pepsi used to do a lot with music, why not stay on that road and make a social turn in a Sellaband kind of way for example? To me Pepsi funding community projects feels just as unadequate as McDonald’s sponsoring the Olympics and other sports acitivities :)

]]> By: Rick Johnson http://www.viralblog.com/social-media/pepsi-skips-superbowl-for-social-marketing/comment-page-1/#comment-12343 Rick Johnson Sat, 26 Dec 2009 13:20:05 +0000 http://www.viralblog.com/?p=9547#comment-12343 Hi Eelke, Good article and a very interesting thought. At the moment it really seems that Pepsi is in a very deep waterhole, but other brands like Dell and Starbucks were in the postion of Pepsi Cola as well and when they turned to more social campaigns they revived. So I don't think it is to late for Pepsi, but they must stay authentic and they must not make any fault. Hi Eelke,

Good article and a very interesting thought. At the moment it really seems that Pepsi is in a very deep waterhole, but other brands like Dell and Starbucks were in the postion of Pepsi Cola as well and when they turned to more social campaigns they revived. So I don’t think it is to late for Pepsi, but they must stay authentic and they must not make any fault.

]]>